Huggies: Field
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
Published: December 2008
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31 Comments
Too forced!
Ok, the other one is "super absorbent"... nothing new, spontex already did it...
But what is this one ?
"super dry", what else... but i also think the other is much better.
It is Poo!!!
lake is much better!
WTF?
Farmer's diaper rash???
what a comment
como la pelicula SIGNS
lake is indeed much better.
parents really dig these diaper ads... they would love their babies to be as dry as a barren rain forest!
the aliens sure have big babies
Huh? Absolutely not! The photo is "too dry."
this ones bad
- Life Feeds on Life -
dude this is shit observent the other was for weweee.
dude this is shit observant the other was for weweee.
KOREANESE's head is clipped by a door, no!!! maybe many doors.
You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10
You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10
to me it looks like it soaked up/dried these many trees/plantation.....this one is not working..infact is negative!
This is Bad:
OK, the sense of this ad is maybe "super dry" or something like this ...
but:
- too dry is not good for the skin: you get such crack on your skin ???
- This ad is similar to that of WWF ones (destruction of forest, ...), and we can think a lot of plantation is destroyed by diapers (it generate a lot of waste, etc ...).
.
Vincent
The point here is to show that the diaper dries up the water and how interestingly you do it. This is one good creative that shows that and its definately out of box thinking, otherwise everything should be direct communication.
The POINT here is that there are much more POINTS to consider whe you have an idea Guest Commenter.
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Change it, change it now coz they will tomorrow.
Comes across as being dry and irritable. No fun for jr or granpa
agreed.
I don't see how this campaign is going to reach moms. Target for diapers is not advertisers, it's moms.
The lake one is better.
On a separate note,
Slim, Spanky, Drunk Dave, Nay Frances, and all the rest of you, I'm sorry for anything I ever said to wind you up. Half of the time I secretly agreed with you, but was too caught up in pushing buttons and all that bollox to admit it. You were a load more interesting than all these "Guest" posters. Please, if you can hear me, come back. I miss you. I'm not fucking with you this time. I swear to god.
"stay low, move fast"
Doin' it for the points
Disco Munky, you broke our hearts old guy.. I thought you liked us...
Disco Munky, you broke our hearts old guy.. I thought you liked us...
I do, I do...it's just.......I feel like you don't understand my needs...and well......I think.....well, I think we should start replying to other peoples posts......I still love you guys....I'm just not IN love with you.
"stay low, move fast"
Doin' it for the points
done~~~done~~~done~~~done!