Huggies: Field

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
Published: December 2008

31 comments

Guest's picture
Guest

Too forced!

Guest's picture
Guest

Ok, the other one is "super absorbent"... nothing new, spontex already did it...

But what is this one ?

Guest's picture
Guest

"super dry", what else... but i also think the other is much better.

Guest's picture
Guest

It is Poo!!!

Guest's picture
Guest

lake is much better!

Guest's picture
Guest

WTF?

Guest's picture
Guest

Farmer's diaper rash???

Guest's picture
Guest

what a comment

Guest's picture
Guest

como la pelicula SIGNS

sparky's picture
sparky
454 pencils

lake is indeed much better.

Guest's picture
Guest

parents really dig these diaper ads... they would love their babies to be as dry as a barren rain forest!

Guest's picture
Guest

the aliens sure have big babies

Creative Ideas's picture
Creative Ideas
5 pencils

Huh? Absolutely not! The photo is "too dry."

thefakehuman's picture
thefakehuman
410 pencils

this ones bad

- Life Feeds on Life -

Guest's picture
Guest

dude this is shit observent the other was for weweee.

Guest's picture
Guest

dude this is shit observant the other was for weweee.

Guest's picture
Guest

KOREANESE's head is clipped by a door, no!!! maybe many doors.

Guest's picture
Guest

You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10

Guest's picture
Guest

You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10

Guest's picture
Guest

to me it looks like it soaked up/dried these many trees/plantation.....this one is not working..infact is negative!

Vincent_P's picture
Vincent_P
5 pencils

This is Bad:
OK, the sense of this ad is maybe "super dry" or something like this ...
but:
- too dry is not good for the skin: you get such crack on your skin ???
- This ad is similar to that of WWF ones (destruction of forest, ...), and we can think a lot of plantation is destroyed by diapers (it generate a lot of waste, etc ...).
.
Vincent

Guest's picture
Guest

The point here is to show that the diaper dries up the water and how interestingly you do it. This is one good creative that shows that and its definately out of box thinking, otherwise everything should be direct communication.

Favete's picture
Favete
365 pencils

The POINT here is that there are much more POINTS to consider whe you have an idea Guest Commenter.

flustered's picture
flustered
38 pencils

Comes across as being dry and irritable. No fun for jr or granpa

Guest's picture
Guest

agreed.

Sazarret's picture
Sazarret
130 pencils

I don't see how this campaign is going to reach moms. Target for diapers is not advertisers, it's moms.

Disco Munky's picture
Disco Munky
3900 pencils

The lake one is better.

On a separate note,

Slim, Spanky, Drunk Dave, Nay Frances, and all the rest of you, I'm sorry for anything I ever said to wind you up. Half of the time I secretly agreed with you, but was too caught up in pushing buttons and all that bollox to admit it. You were a load more interesting than all these "Guest" posters. Please, if you can hear me, come back. I miss you. I'm not fucking with you this time. I swear to god.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Disco Munky, you broke our hearts old guy.. I thought you liked us...

Guest's picture
Guest

Disco Munky, you broke our hearts old guy.. I thought you liked us...

Disco Munky's picture
Disco Munky
3900 pencils

I do, I do...it's just.......I feel like you don't understand my needs...and well......I think.....well, I think we should start replying to other peoples posts......I still love you guys....I'm just not IN love with you.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

done~~~done~~~done~~~done!

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