Huggies Baby Wipes: Fish

Like a having a bath anywhere

Objective: Ad development to communicate that we can clean babies anywhere with portable Huggies Baby Wipes.
Solution: Agency developed the creative with bath toy to deliver the message that baby feels like having a bath anywhere with Huggies Baby Wipes.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographers: Youngsik Lee, Yunhee Choi
Published: December 2009

20 comments

AssassinX's picture
AssassinX
1329 pencils

Like it.

premc's picture
premc
917 pencils

nice !

7.5/10

radical

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea. Love it

mikeelrapido's picture
mikeelrapido
1929 pencils

I also love this idea.

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Marlus Lau's picture
Marlus Lau
1807 pencils

Cool, the water surface is made of the paper scarf...good idea.

silvi's picture
silvi
4172 pencils

Thanks for the explanation. I swear i didn´t get it! I think this is beautiful, but too subtle.

fernwizard's picture
fernwizard
28 pencils

cute and like the idea >.<

restless_r's picture
restless_r
277 pencils

very interesting :)

Brain-Art's picture
Brain-Art
1101 pencils

ok

patUDAY's picture
patUDAY
436 pencils

On brief. And good creatives.

UDAYpatwardhan@+91 22 98206 54722

Jps's picture
Jps
41 pencils

cool

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Silvi - I'm with you. If the water surface as wet wipe was the intention, they have to make it more apparent that it's the wipe. Too bad it didn't have some sort of pattern/design on it that would have helped. This is a case of being too "clever" and involved in the project without stepping back and looking at it from a consumer's perspective. Nice and clean, great photo/CGI, just off in the execution.

sandhya rao's picture
sandhya rao
217 pencils

no words to appreciate....i just loved it

copywriter.txt's picture
copywriter.txt
828 pencils

Maybe the print version was more clear. The digital version is too subtle. The idea is great, of course, but to hard to joe consumer get it.

bknowlden's picture
bknowlden
3647 pencils

Subtle + sophisticated - nice !

Gunnar's picture
Gunnar
42 pencils

Nice!

fadirahhal's picture
fadirahhal
235 pencils

Cute and simple, i like it

sarvagya's picture
sarvagya
77 pencils

Gr8!!!

Sarvagya

kgeiger's picture
kgeiger
7173 pencils

I think these adverts tell an easily understandable story – even if the line is somewhat clumsy in English. Cheers.

Migzter13's picture
Migzter13
973 pencils

people with not very good eyesight won't get the idea.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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