Eagle's picture
34 pencils

What's Hudson's anyway?
Don't get it.
Nice art direction.

PeteHH's picture
202 pencils

I guess it's a mint-candy or something. Would've been a fantastic campaign (great thought!) - I just miss the hint on the product.

jennywhx's picture
1142 pencils

yeah...hudson's sell candies, they produce the famous hacks, sort of like some mind refreshment candies
nice idea..a new branding to hudson's, cause they used to branded as a "old people brand".
i like the art direction also, just that people might wonder what product is tat, if they can't remember what's hudson's

adonis's picture
22 pencils

Refreshing creative. Lovely art direction. It was like someone pressed the F5 button of my mind.

the_ashlands's picture
1394 pencils

they make mints?? so mints clear your throat these days?? does it taste so gross that you start gagging and hacking til your throat is clear? copy isnt workin for me here.

addyhoch10's picture
2592 pencils

i agree, the product's missing in this one.
but the art direction is just great.

sheetalz's picture
146 pencils

sho shweet Art Direction

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