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Hudson's: Son

Hudson's: Son
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Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art director: Natasha Tjandra
Copywriter: Alvin Wong Twei
Illustrator: Digital Cocoon

8 Comments

Eagle's picture 34 pencils

What's Hudson's anyway?
Don't get it.
Nice art direction.

PeteHH's picture 202 pencils

I guess it's a mint-candy or something. Would've been a fantastic campaign (great thought!) - I just miss the hint on the product.

jennywhx's picture 1144 pencils

yeah...hudson's sell candies, they produce the famous hacks, sort of like some mind refreshment candies
nice idea..a new branding to hudson's, cause they used to branded as a "old people brand".
i like the art direction also, just that people might wonder what product is tat, if they can't remember what's hudson's

adonis's picture 22 pencils

Refreshing creative. Lovely art direction. It was like someone pressed the F5 button of my mind.

the_ashlands's picture 1396 pencils

they make mints?? so mints clear your throat these days?? does it taste so gross that you start gagging and hacking til your throat is clear? copy isnt workin for me here.

TheAdMad's picture 557 pencils

Definetly missing the product...unless the brand is SUPER popular where the ad is shown

addyhoch10's picture 2599 pencils

i agree, the product's missing in this one.
but the art direction is just great.

sheetalz's picture 148 pencils

sho shweet Art Direction

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