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Agency Network: 
Published/Aired: 
March 2011
Description: 

Print advertisment created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.

Blow it out of proportion

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Art Director: Eldad Levy
Copywriter: Arnon Rotem
VP Client Service: Dror Tankus
Head Account Manager: Eyal Blechman
Account Supervisor: Yael Meltzer
Account Manager: Aviya Sagie

Comments (8)

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Helmet Chrome's picture
Helmet Chrome
Activity Score 260

I get the funny illustration and I'd stop to look, but you're losing me on the line.

If I'm 12 and thinking about what to chew on next the visual might get me, but "Proportion" seems like it's for someone who understands the term, which I don't see a kid doing.

So my question is, who are you targeting, Manbabies?

Works better without a line or with the thought bubble being a blown bubble of gum instead... My .02 cents.

luispiter's picture
luispiter
Activity Score 2756

nice... i love it

dsklan's picture
dsklan
Activity Score 1926

good one

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

The line and idea makes perfect sense, and with a true insight seen from the tg's pov.
Messy and naïve illustration, which fits nicely IMO

6.5 / 10 pts

DBB's picture
DBB
Activity Score 1216

Great art & copy !

kleenex's picture
kleenex
Activity Score 49064

great ads.

Inspiration's picture
Inspiration
Activity Score 26

nice illustrations

Glut's picture
Glut
Activity Score 3935

Nice idea, it´s an truth insight of the target. Illustrations seems kind d´modé

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