Hubba Bubba: Skateboard

Blow it out of proportion

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Art Director: Eldad Levy
Copywriter: Arnon Rotem
VP Client Service: Dror Tankus
Head Account Manager: Eyal Blechman
Account Supervisor: Yael Meltzer
Account Manager: Aviya Sagie

March 2011


Helmet Chrome's picture
Helmet Chrome
260 pencils

I get the funny illustration and I'd stop to look, but you're losing me on the line.

If I'm 12 and thinking about what to chew on next the visual might get me, but "Proportion" seems like it's for someone who understands the term, which I don't see a kid doing.

So my question is, who are you targeting, Manbabies?

Works better without a line or with the thought bubble being a blown bubble of gum instead... My .02 cents.

luispiter's picture
2756 pencils

nice... i love it

dsklan's picture
1926 pencils

good one

Dingleberry Jack's picture
Dingleberry Jack
246 pencils

The line and idea makes perfect sense, and with a true insight seen from the tg's pov.
Messy and naïve illustration, which fits nicely IMO

6.5 / 10 pts

DBB's picture
1216 pencils

Great art & copy !

kleenex's picture
40662 pencils

great ads.

Inspiration's picture
26 pencils

nice illustrations

Glut's picture
3937 pencils

Nice idea, it´s an truth insight of the target. Illustrations seems kind d´modé

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