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25 comments

kalankji's picture
kalankji
229 pencils

things look so good without the product... therefore product wins.... very positive very nice..

Slick Vic's picture
Slick Vic
4 pencils

I agree if it is a service or call to action but, it needs to be featured especially if it is a tangible product product placement is key in your layout! It needs to blend in the visual. Have you got any examples?

Hadrons's picture
Hadrons
5743 pencils

Funny that all options go: with or without...
I like the zen. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture
salil.sharma
2278 pencils

This is POOL?
Its not COOL

somecopywriter's picture
somecopywriter
1088 pencils

Really salil? You proud of that comment?

10pencils's picture
10pencils
148 pencils

@ somecopywriter: Ahahahahaha!

alausa's picture
alausa
1414 pencils

Sharma the rhymer. "Very good as per comment as per copy per creative, good good".

Shawali's picture
Shawali
8385 pencils

You forgot the ALL CAPS part =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Slick Vic's picture
Slick Vic
4 pencils

There is a nice realistic finish to it that makes one think of the opposite. It just needs another dramatic element to it!l Maybe a pack shot next to the pool for product placement so as to emphasize the products quality/strength/intrinsic.

everartz's picture
everartz
7611 pencils

some visuals really can do without the copy, some need little copy to help, some visuals are really not gonna make it even with a copy like this one.

| Everartz |

Wordfruit's picture
Wordfruit
1023 pencils

I'm guessing the idea is that the pool owner decided taking care of the pool was too much hassle. But I don't think this is communicating that idea clearly enough. I think the trampoline does it a little better.

karruza's picture
karruza
290 pencils

maybe need an additional indicator like inflatables on the side or the middle of the pool? just to clarify some audience that this used to be a pool.. just imho

bate_palmas's picture
bate_palmas
1479 pencils

I'm sorry, but I don't really get this at all. I grew up with this brand, and I can't understand how chlorine can make this happen (by any creative stretch). What am I missing here?

Shawali's picture
Shawali
8385 pencils

The line is "don't give up" and the visual shows what happens when you give up on taking care of your pool. In this case, you turn is into a zen garden.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture
bate_palmas
1479 pencils

Yeah that's what I thoughtm but a Zen garden is quite a nice thing to have. So how does this make me want to buy chlorine. Kinda makes me not want to buy it, so I can have that zen garden.

alausa's picture
alausa
1414 pencils

Yup, the alternative is too cool.

Shawali's picture
Shawali
8385 pencils

yup, that's the weak point of that campaign... A pool filled with nuclear waste or occupied by crack addicts or whatever would have been cooler.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture
bate_palmas
1479 pencils

Yup. Ad fails.

Gi_bo's picture
Gi_bo
1385 pencils

@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.

GiBo

Gi_bo's picture
Gi_bo
1385 pencils

@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.

GiBo

bate_palmas's picture
bate_palmas
1479 pencils

The fish thing you're talking about sounds vaguely familiar. Not sure what's wrong with my rationale here. Sorry dude.

Gi_bo's picture
Gi_bo
1385 pencils

Very simple, you buy chicken, you expect it to taste like chicken!!!, My point is, It doesn´t matter how nice the zen garden might be, it´s not a swimming pool. which is obviously what the person would expect. This ad shows the consequence in a more creative way IMO, Im not thrilled about it, but it doesn´t fail. And it definitely doesn´t make me "NOT want to buy chlorine to get a zen garden" (that´s where i think your rationale fails)

GiBo

bate_palmas's picture
bate_palmas
1479 pencils

I can't remember the chicken thing you're talking about bro.

Anyway, I wasn't saying the consequence shown is not creative or anything, and when I said "NOT want to buy chlorine to get a zen garden" I'm exagerrating dude.

IMO - the ad fails because the alternative is too appealling. That's all. I just don't think it's working hard enough. If the alternative had been, like, the pits of hell or something I'd say the ad had more gravitas.

Viranica's picture
Viranica
230 pencils

hahaha funny and clear.
I love all the versions.

jamesmonroe1's picture
jamesmonroe1
3 pencils

I found it quite a waste to fill an inground pool with sand, but the effect it creates was really quite zen-like. Probably one minor touch that could be done to this sand pit is to build something that would erase the presence of the footprints after the person has created the rings around the 2 boulders.

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