I agree if it is a service or call to action but, it needs to be featured especially if it is a tangible product product placement is key in your layout! It needs to blend in the visual. Have you got any examples?
There is a nice realistic finish to it that makes one think of the opposite. It just needs another dramatic element to it!l Maybe a pack shot next to the pool for product placement so as to emphasize the products quality/strength/intrinsic.
I'm guessing the idea is that the pool owner decided taking care of the pool was too much hassle. But I don't think this is communicating that idea clearly enough. I think the trampoline does it a little better.
maybe need an additional indicator like inflatables on the side or the middle of the pool? just to clarify some audience that this used to be a pool.. just imho
I'm sorry, but I don't really get this at all. I grew up with this brand, and I can't understand how chlorine can make this happen (by any creative stretch). What am I missing here?
The line is "don't give up" and the visual shows what happens when you give up on taking care of your pool. In this case, you turn is into a zen garden.
Yeah that's what I thoughtm but a Zen garden is quite a nice thing to have. So how does this make me want to buy chlorine. Kinda makes me not want to buy it, so I can have that zen garden.
@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.
@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.
Very simple, you buy chicken, you expect it to taste like chicken!!!, My point is, It doesn´t matter how nice the zen garden might be, it´s not a swimming pool. which is obviously what the person would expect. This ad shows the consequence in a more creative way IMO, Im not thrilled about it, but it doesn´t fail. And it definitely doesn´t make me "NOT want to buy chlorine to get a zen garden" (that´s where i think your rationale fails)
I can't remember the chicken thing you're talking about bro.
Anyway, I wasn't saying the consequence shown is not creative or anything, and when I said "NOT want to buy chlorine to get a zen garden" I'm exagerrating dude.
IMO - the ad fails because the alternative is too appealling. That's all. I just don't think it's working hard enough. If the alternative had been, like, the pits of hell or something I'd say the ad had more gravitas.
I found it quite a waste to fill an inground pool with sand, but the effect it creates was really quite zen-like. Probably one minor touch that could be done to this sand pit is to build something that would erase the presence of the footprints after the person has created the rings around the 2 boulders.
25 comments
things look so good without the product... therefore product wins.... very positive very nice..
I agree if it is a service or call to action but, it needs to be featured especially if it is a tangible product product placement is key in your layout! It needs to blend in the visual. Have you got any examples?
Funny that all options go: with or without...
I like the zen. :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
This is POOL?
Its not COOL
Really salil? You proud of that comment?
@ somecopywriter: Ahahahahaha!
Sharma the rhymer. "Very good as per comment as per copy per creative, good good".
You forgot the ALL CAPS part =)
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
There is a nice realistic finish to it that makes one think of the opposite. It just needs another dramatic element to it!l Maybe a pack shot next to the pool for product placement so as to emphasize the products quality/strength/intrinsic.
some visuals really can do without the copy, some need little copy to help, some visuals are really not gonna make it even with a copy like this one.
| Everartz |
I'm guessing the idea is that the pool owner decided taking care of the pool was too much hassle. But I don't think this is communicating that idea clearly enough. I think the trampoline does it a little better.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
maybe need an additional indicator like inflatables on the side or the middle of the pool? just to clarify some audience that this used to be a pool.. just imho
I'm sorry, but I don't really get this at all. I grew up with this brand, and I can't understand how chlorine can make this happen (by any creative stretch). What am I missing here?
The line is "don't give up" and the visual shows what happens when you give up on taking care of your pool. In this case, you turn is into a zen garden.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Yeah that's what I thoughtm but a Zen garden is quite a nice thing to have. So how does this make me want to buy chlorine. Kinda makes me not want to buy it, so I can have that zen garden.
Yup, the alternative is too cool.
yup, that's the weak point of that campaign... A pool filled with nuclear waste or occupied by crack addicts or whatever would have been cooler.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Yup. Ad fails.
@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.
GiBo
@Bate_palmas, Alusa, Shawali: What tree did you fall from? So it´s ok for country chicken to taste like gourmet fish? I´m not liking the ad, but it´s way better than your rationale.
GiBo
The fish thing you're talking about sounds vaguely familiar. Not sure what's wrong with my rationale here. Sorry dude.
Very simple, you buy chicken, you expect it to taste like chicken!!!, My point is, It doesn´t matter how nice the zen garden might be, it´s not a swimming pool. which is obviously what the person would expect. This ad shows the consequence in a more creative way IMO, Im not thrilled about it, but it doesn´t fail. And it definitely doesn´t make me "NOT want to buy chlorine to get a zen garden" (that´s where i think your rationale fails)
GiBo
I can't remember the chicken thing you're talking about bro.
Anyway, I wasn't saying the consequence shown is not creative or anything, and when I said "NOT want to buy chlorine to get a zen garden" I'm exagerrating dude.
IMO - the ad fails because the alternative is too appealling. That's all. I just don't think it's working hard enough. If the alternative had been, like, the pits of hell or something I'd say the ad had more gravitas.
hahaha funny and clear.
I love all the versions.
AV
I found it quite a waste to fill an inground pool with sand, but the effect it creates was really quite zen-like. Probably one minor touch that could be done to this sand pit is to build something that would erase the presence of the footprints after the person has created the rings around the 2 boulders.
James Monroe