HTC in Asia: Snail

The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.

Advertising Agency: McCann Erickson Malaysia

Account manager: Clarence Koh
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director / Copywriter: Christie Herman
Creative Group Head / Art Director: Hans Lee
Via: bestadsontv

18 comments

sweejin's picture
sweejin
7254 pencils

Passable concept. But the visual makes me want to puke....

dthlb72's picture
dthlb72
545 pencils

Nice illustration! wow.

pdavies's picture
pdavies
90 pencils

dear god, for a moment I thought that was a sinister looking penis

rolling.stone's picture
rolling.stone
2740 pencils

ha ha lol :)

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tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

The illustration is superb, may wanna show it to Hannibal Lecter kudos

adabortion's picture
adabortion
615 pencils

GOOOOOEEEY! SLIMEEEEEEY! NO MERCI!!! GOD HAVE MERCY!!!!!!!

dlue's picture
dlue
342 pencils

love the pic / illustration... i didn't get the connection to the brand without the page long description though... and i really wanted to for this one

cheers,
dlue

picopalqlea's picture
picopalqlea
999 pencils

eeeeeeeeewwwwwwww! well done.

silvi's picture
silvi
4172 pencils

Sorry. somebody explain what´s the product.

Guest's picture
Guest

Yummy!

Migzter13's picture
Migzter13
973 pencils

hehe. I feel sorry for the one representing the snail's ass.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

killing art. but i think you can't make something digusting for cooking stuff.

Pccs's picture
Pccs
211 pencils

is the fine escargot dish actually a snail dish like this one? yuke.. Killer illustration

freakart's picture
freakart
534 pencils

a bit disturbing I think

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maxiiphemmy's picture
maxiiphemmy
57 pencils

what's the ad about

AD-ORE's picture
AD-ORE
75 pencils

Oh I get it! The French cuisine is that slow to make. No wonder I once waited forever before I got my order.

Lil de's picture
Lil de
48 pencils

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

Lil de's picture
Lil de
48 pencils

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

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