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HTC in Asia: Snail

HTC in Asia: Snail
Your rating: None Average: 5.9 (36 votes)

The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.

Advertising Agency: McCann Erickson Malaysia

Account manager: Clarence Koh
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director / Copywriter: Christie Herman
Creative Group Head / Art Director: Hans Lee
Via: bestadsontv

Comments

sweejin's picture 5553 pencils
1

Passable concept. But the visual makes me want to puke....

dthlb72's picture 267 pencils

Nice illustration! wow.

pdavies's picture 90 pencils

dear god, for a moment I thought that was a sinister looking penis

rolling.stone's picture 2120 pencils

ha ha lol :)

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~ Quite obviously, I have gathered no moss ! ~

tripinator@hotmail.com's picture 130 pencils
7

The illustration is superb, may wanna show it to Hannibal Lecter kudos

adabortion's picture 617 pencils

GOOOOOEEEY! SLIMEEEEEEY! NO MERCI!!! GOD HAVE MERCY!!!!!!!

dlue's picture 279 pencils

love the pic / illustration... i didn't get the connection to the brand without the page long description though... and i really wanted to for this one

cheers,
dlue

picopalqlea's picture 663 pencils

eeeeeeeeewwwwwwww! well done.

silvi's picture 2990 pencils

Sorry. somebody explain what´s the product.

Guest's picture

Yummy!

Migzter13's picture 692 pencils
4

hehe. I feel sorry for the one representing the snail's ass.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

killing art. but i think you can't make something digusting for cooking stuff.

Pccs's picture 195 pencils

is the fine escargot dish actually a snail dish like this one? yuke.. Killer illustration

freakart's picture 295 pencils
3

a bit disturbing I think

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Creativity!

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maxiiphemmy's picture 30 pencils

what's the ad about

AD-ORE's picture 75 pencils

Oh I get it! The French cuisine is that slow to make. No wonder I once waited forever before I got my order.

Lil de's picture 24 pencils

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

Lil de's picture 24 pencils

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

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