HTC in Asia: Snail
The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.
Advertising Agency: McCann Erickson Malaysia
Account manager: Clarence Koh
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director / Copywriter: Christie Herman
Creative Group Head / Art Director: Hans Lee
Via: bestadsontv
18 Comments
Passable concept. But the visual makes me want to puke....
Nice illustration! wow.
dear god, for a moment I thought that was a sinister looking penis
ha ha lol :)
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~ Quite obviously, I have gathered no moss ! ~
The illustration is superb, may wanna show it to Hannibal Lecter kudos
GOOOOOEEEY! SLIMEEEEEEY! NO MERCI!!! GOD HAVE MERCY!!!!!!!
love the pic / illustration... i didn't get the connection to the brand without the page long description though... and i really wanted to for this one
cheers,
dlue
eeeeeeeeewwwwwwww! well done.
Sorry. somebody explain what´s the product.
Yummy!
hehe. I feel sorry for the one representing the snail's ass.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
killing art. but i think you can't make something digusting for cooking stuff.
is the fine escargot dish actually a snail dish like this one? yuke.. Killer illustration
a bit disturbing I think
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Creativity!
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what's the ad about
Oh I get it! The French cuisine is that slow to make. No wonder I once waited forever before I got my order.
Nice illustration but makes me wanna puke when i see that it's for some food related ad.
Nice illustration but makes me wanna puke when i see that it's for some food related ad.