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Snail

Agency: 
Published/Aired: 
November 2009
Description: 

The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.

Print advertisment created by McCann, Malaysia for HTC Communications, within the category: Electronics, Technology.

Advertising Agency: McCann Erickson Malaysia
Account manager: Clarence Koh
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director / Copywriter: Christie Herman
Creative Group Head / Art Director: Hans Lee

Comments (18)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

ha ha lol :)

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~ Quite obviously, I have gathered no moss ! ~

sweejin's picture
sweejin
Activity Score 7256

Passable concept. But the visual makes me want to puke....

dthlb72's picture
dthlb72
Activity Score 545

Nice illustration! wow.

pdavies's picture
pdavies
Activity Score 90

dear god, for a moment I thought that was a sinister looking penis

rolling.stone's picture
rolling.stone
Activity Score 2741

ha ha lol :)

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~ Quite obviously, I have gathered no moss ! ~

tripinator@hotmail.com's picture
tripinator@hotm...
Activity Score 134

The illustration is superb, may wanna show it to Hannibal Lecter kudos

adabortion's picture
adabortion
Activity Score 615

GOOOOOEEEY! SLIMEEEEEEY! NO MERCI!!! GOD HAVE MERCY!!!!!!!

dlue's picture
dlue
Activity Score 342

love the pic / illustration... i didn't get the connection to the brand without the page long description though... and i really wanted to for this one

cheers,
dlue

picopalqlea's picture
picopalqlea
Activity Score 999

eeeeeeeeewwwwwwww! well done.

silvi's picture
silvi
Activity Score 4172

Sorry. somebody explain what´s the product.

Guest's picture
Guest

Yummy!

Migzter13's picture
Migzter13
Activity Score 973

hehe. I feel sorry for the one representing the snail's ass.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

killing art. but i think you can't make something digusting for cooking stuff.

Pccs's picture
Pccs
Activity Score 212

is the fine escargot dish actually a snail dish like this one? yuke.. Killer illustration

freakart's picture
freakart
Activity Score 534

a bit disturbing I think

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Creativity!

freakart.lv | Twitter

maxiiphemmy's picture
maxiiphemmy
Activity Score 57

what's the ad about

AD-ORE's picture
AD-ORE
Activity Score 75

Oh I get it! The French cuisine is that slow to make. No wonder I once waited forever before I got my order.

Lil de's picture
Lil de
Activity Score 48

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

Lil de's picture
Lil de
Activity Score 48

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

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