The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.
Print advertisment created by McCann, Malaysia for HTC Communications, within the category: Electronics, Technology.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More