HSBC: Sweden

Sweden is the world's most charitable nation.
We help the world reach its potential.

Advertising Agency: JWT, London, UK
Copywriter: Evin Masters
Art Director: Miles Bingham
Photographer: Charlie Crane

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9 comments

lahaff's picture
lahaff
1520 pencils

Fuck yes! Sweden is the greatest. Socialism for everyone!

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

The copy sounds just above ordinary. The visual could be much better.

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Billoughsby's picture
Billoughsby
5091 pencils

Somebody flip the page on the decade calendar for these guys.

--- 80's bank and hospital template work, without soul or adventure even then.

Unh uh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I came here looking for an ad, and all I found was a creative brief.

CuriousPencil's picture
CuriousPencil
4227 pencils

"This sentence is six words long.

We think the world is stupid."

Lazarus's picture
Lazarus
1490 pencils

Definitely not scam.

jackblack's picture
jackblack
2230 pencils

The World's Local Snore.

shahidali's picture
shahidali
4063 pencils

London is taking revenge on Stockholm?

shahid

Sdb's picture
Sdb
1364 pencils

Good..

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