HSBC Insurance: Iceberg, House

HSBC Insurance: Iceberg, House
Average: 8 (45 votes)

We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
Published: April 2011

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8 comments

lal's picture
4 pencils
lalWednesday, June 1, 2011 - 23:12

Just great!

Cheers,
Vijilal

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdThursday, June 2, 2011 - 03:28

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
453 pencils
purshothamThursday, June 2, 2011 - 04:51

Even the iceberg idea is old.. its right on target..cool art-direction...

Hahalexander's picture
146 pencils
HahalexanderThursday, June 2, 2011 - 07:23

srange comparison if you ask me

WillyLatasa's picture
618 pencils
WillyLatasaThursday, June 2, 2011 - 09:43

LOVE!

"Bright ideas bring better results"

4d l0v3r's picture
30 pencils
4d l0v3rThursday, June 2, 2011 - 10:28

Clap, clap, clap. Great way of advertising a difficult client such as this one.

SF's picture
128 pencils
SFMonday, June 6, 2011 - 11:57

LOVE IT ! Super smart way of linking things.

nezumi's picture
35 pencils
nezumiTuesday, June 7, 2011 - 10:30

Please tell me what food has to do with insurance and an iceberg? If the food represents the hard work and long days that it took you to get the house, than why didn't they make a house out of that stuff?