HSBC Insurance: Iceberg, House

We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
Published: April 2011

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8 comments

lal's picture
lal
4 pencils

Just great!

Cheers,
Vijilal

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
purshotham
455 pencils

Even the iceberg idea is old.. its right on target..cool art-direction...

Hahalexander's picture
Hahalexander
140 pencils

srange comparison if you ask me

WillyLatasa's picture
WillyLatasa
616 pencils

LOVE!

"Bright ideas bring better results"

4d l0v3r's picture
4d l0v3r
30 pencils

Clap, clap, clap. Great way of advertising a difficult client such as this one.

SF's picture
SF
122 pencils

LOVE IT ! Super smart way of linking things.

nezumi's picture
nezumi
35 pencils

Please tell me what food has to do with insurance and an iceberg? If the food represents the hard work and long days that it took you to get the house, than why didn't they make a house out of that stuff?

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