HSBC Insurance: Iceberg, Car

We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
Published: April 2011

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19 comments

sloppy4's picture
sloppy4
1496 pencils

sorry to say it, but no more iceberg visuals EVER.

arthor's picture
arthor
515 pencils

do we really need to see the same forced ad twice

Church Money's picture
Church Money
76 pencils

Even if it's been done before, the visual is stunning and conveys exactly what they're trying to say. I like it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i like the metaphor, agree with Sloppy4 that the visual is kinda done, but I did travel around the under side a while with my eyeballs to see all the stuff, thats gotta count for somethin'

shaun1800's picture
shaun1800
293 pencils

Just bad...

corporal_hicks's picture
corporal_hicks
365 pencils

Like it!
Fresh approach for old iceberg thing.

gogel's picture
gogel
74 pencils

old objects, but very nice executed!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
purshotham
455 pencils

Right on target..cool art-direction...

Glut's picture
Glut
3947 pencils

nice idea, perhaps another execution would be better

4d l0v3r's picture
4d l0v3r
30 pencils

Superb. Congratulations to the crew.

abdeLooK's picture
abdeLooK
252 pencils

impressive image..

kleenex's picture
kleenex
29333 pencils

love the artwork,

killing joke's picture
killing joke
22 pencils

nice image, horrible layout

MidasTouch's picture
MidasTouch
1024 pencils

The idea of "we know how hard you worked for it" is very cool, I mean almost everyone would be concerned, but indeed, like it's said higher, too many iceberg visuals xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

jackblack's picture
jackblack
2261 pencils

Tough category. Not bad.

anti-vedel's picture
anti-vedel
84 pencils

Cool! Good idea & execution

ace85le's picture
ace85le
3939 pencils

Surprisingly solid campaign for the cliche HSBC.

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andylefty's picture
andylefty
4537 pencils

Looks good, idea works. Not oh em gee but still good.

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