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Iceberg, Car

Agency: 
Published/Aired: 
April 2011
Description: 

Print advertisment created by JWT, Brazil for HSBC, within the category: Finance.

We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella

Comments (19)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Looks good, idea works. Not oh em gee but still good.

sloppy4's picture
sloppy4
Activity Score 1494

sorry to say it, but no more iceberg visuals EVER.

arthor's picture
arthor
Activity Score 513

do we really need to see the same forced ad twice

Church Money's picture
Church Money
Activity Score 76

Even if it's been done before, the visual is stunning and conveys exactly what they're trying to say. I like it.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i like the metaphor, agree with Sloppy4 that the visual is kinda done, but I did travel around the under side a while with my eyeballs to see all the stuff, thats gotta count for somethin'

shaun1800's picture
shaun1800
Activity Score 293

Just bad...

corporal_hicks's picture
corporal_hicks
Activity Score 365

Like it!
Fresh approach for old iceberg thing.

gogel's picture
gogel
Activity Score 74

old objects, but very nice executed!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
purshotham
Activity Score 457

Right on target..cool art-direction...

Glut's picture
Glut
Activity Score 3935

nice idea, perhaps another execution would be better

4d l0v3r's picture
4d l0v3r
Activity Score 30

Superb. Congratulations to the crew.

abdeLooK's picture
abdeLooK
Activity Score 250

impressive image..

kleenex's picture
kleenex
Activity Score 45966

love the artwork,

killing joke's picture
killing joke
Activity Score 22

nice image, horrible layout

MidasTouch's picture
MidasTouch
Activity Score 1024

The idea of "we know how hard you worked for it" is very cool, I mean almost everyone would be concerned, but indeed, like it's said higher, too many iceberg visuals xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

jackblack's picture
jackblack
Activity Score 2355

Tough category. Not bad.

anti-vedel's picture
anti-vedel
Activity Score 90

Cool! Good idea & execution

ace85le's picture
ace85le
Activity Score 3935

Surprisingly solid campaign for the cliche HSBC.

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andylefty's picture
andylefty
Activity Score 4535

Looks good, idea works. Not oh em gee but still good.

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