HSBC Green Insurance: Turtle

When you realize, it might be too late.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door
Published: December 2009

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13 comments

artcat10's picture
artcat10
27 pencils

i think i hve seen before.

nandakumar

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Yeah it's a copy of Escher

mikeelrapido's picture
mikeelrapido
1929 pencils

Copy or not, yhis is good ad.

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silvi's picture
silvi
4172 pencils

Sorry, i don´t get the figures. They´re a turtle and a...?

Brian_69's picture
Brian_69
9 pencils

donnnne

milkmilkwhisky's picture
milkmilkwhisky
12 pencils

and a what? plz explain! tks!

Dr_Mudler's picture
Dr_Mudler
171 pencils

This is a smart ad

-The Color of Life Depends on You-

B.'s picture
B.
12 pencils

The visual shouldn't be that confusing... I guess other places in the world don't know what plastic bags are...

gautamrayakar's picture
gautamrayakar
2 pencils

milkmilkwhiskey, well it shows turtles and plastic bags... turtles eat jellyfish, and a plastic bag floating around in the ocean is often mistaken for a jellyfish..these plastic bags end up choking turtles to death..
wonderful concept..

red-red's picture
red-red
66 pencils

the turtle and the decomposing-supermarket-chicken

I know plastic bag when I see one. can't see one here.

mantaradam's picture
mantaradam
4 pencils

not use plastic bags...

oddbo's picture
oddbo
12 pencils

yeah its done before, but nice visual, cute AD

Guest's picture
Guest

it looks like a plastic bag to me

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