HSBC Green Insurance: Turtle
When you realize, it might be too late.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door
Published: December 2009



13 Comments
i think i hve seen before.
Yeah it's a copy of Escher
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Copy or not, yhis is good ad.
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Sorry, i don´t get the figures. They´re a turtle and a...?
donnnne
and a what? plz explain! tks!
This is a smart ad
-The Color of Life Depends on You-
The visual shouldn't be that confusing... I guess other places in the world don't know what plastic bags are...
milkmilkwhiskey, well it shows turtles and plastic bags... turtles eat jellyfish, and a plastic bag floating around in the ocean is often mistaken for a jellyfish..these plastic bags end up choking turtles to death..
wonderful concept..
the turtle and the decomposing-supermarket-chicken
I know plastic bag when I see one. can't see one here.
not use plastic bags...
yeah its done before, but nice visual, cute AD
it looks like a plastic bag to me