HSBC: Crate car

Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar

9 comments

andylefty's picture
andylefty
4539 pencils

An HSBC tie-up is missing.

Hadrons's picture
Hadrons
5991 pencils

Exactly - the missing link.One may think they offer a journey to another galaxy or dimension.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ivancette's picture
Ivancette
153 pencils

you lazy copywriter

El que sabe, sabe arte. El que no, es redactor.

hoozn's picture
hoozn
353 pencils

First of all, this is already true for a variety of products.
Secondly, this will never be universally true because one country's imports are another country's exports.
Thirdly, wtf?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

ella bergh's picture
ella bergh
112 pencils

okkay

Wordfruit's picture
Wordfruit
1023 pencils

Confused without more context / tie-in with hsbc

coolhandme's picture
coolhandme
80 pencils

It already does.

iambusy's picture
iambusy
2219 pencils

so..?? hsbc what??

busy.

NYCadguy's picture
NYCadguy
15 pencils

I think these ads a quite clever because the headlines select the audience.
So if you're a businessman that has had to diversify their manufacturing base, this ad would appeal.
It therefore says that HSBC understand my companies needs.
Intelligent work.

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