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Crate car

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar

Comments (9)

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Highest Rated

NYCadguy's picture
NYCadguy
Activity Score 15

I think these ads a quite clever because the headlines select the audience.
So if you're a businessman that has had to diversify their manufacturing base, this ad would appeal.
It therefore says that HSBC understand my companies needs.
Intelligent work.

andylefty's picture
andylefty
Activity Score 4535

An HSBC tie-up is missing.

Hadrons's picture
Hadrons
Activity Score 6017

Exactly - the missing link.One may think they offer a journey to another galaxy or dimension.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ivancette's picture
Ivancette
Activity Score 153

you lazy copywriter

El que sabe, sabe arte. El que no, es redactor.

hoozn's picture
hoozn
Activity Score 353

First of all, this is already true for a variety of products.
Secondly, this will never be universally true because one country's imports are another country's exports.
Thirdly, wtf?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

ella bergh's picture
ella bergh
Activity Score 112

okkay

Wordfruit's picture
Wordfruit
Activity Score 1023

Confused without more context / tie-in with hsbc

coolhandme's picture
coolhandme
Activity Score 80

It already does.

iambusy's picture
iambusy
Activity Score 2219

so..?? hsbc what??

busy.

NYCadguy's picture
NYCadguy
Activity Score 15

I think these ads a quite clever because the headlines select the audience.
So if you're a businessman that has had to diversify their manufacturing base, this ad would appeal.
It therefore says that HSBC understand my companies needs.
Intelligent work.

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