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Compass

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar

Comments (5)

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Highest Rated

NYCadguy's picture
NYCadguy
Activity Score 15

Great headline.
If I am an investor that is getting lower returns from my traditional hunting grounds, this would definitely appeal to me.
Once again it says that HSBC understand what's going on in the world.
Great work.

Hadrons's picture
Hadrons
Activity Score 6017

quite philosophical.but.... I need n extra line, something is missing ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ella bergh's picture
ella bergh
Activity Score 112

okkkkay

Wordfruit's picture
Wordfruit
Activity Score 1023

Is that any more true of the future than it is of the past? It might be, but if it's not, I don't think it would have real resonance.

If it is true, it might need something to help explain the reasoning.

Tc4792's picture
Tc4792
Activity Score 33

I like it, it's simple and uses white background well without over killing the gold. I think the phrase could be a little better, but a good simple pointed ad.

NYCadguy's picture
NYCadguy
Activity Score 15

Great headline.
If I am an investor that is getting lower returns from my traditional hunting grounds, this would definitely appeal to me.
Once again it says that HSBC understand what's going on in the world.
Great work.

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