HSBC: Compass

Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar

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5 comments

Hadrons's picture
Hadrons
5743 pencils

quite philosophical.but.... I need n extra line, something is missing ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ella bergh's picture
ella bergh
112 pencils

okkkkay

Wordfruit's picture
Wordfruit
1023 pencils

Is that any more true of the future than it is of the past? It might be, but if it's not, I don't think it would have real resonance.

If it is true, it might need something to help explain the reasoning.

Tc4792's picture
Tc4792
33 pencils

I like it, it's simple and uses white background well without over killing the gold. I think the phrase could be a little better, but a good simple pointed ad.

NYCadguy's picture
NYCadguy
15 pencils

Great headline.
If I am an investor that is getting lower returns from my traditional hunting grounds, this would definitely appeal to me.
Once again it says that HSBC understand what's going on in the world.
Great work.

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