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War shows the worse side of life, WW2

Agency: 
Published/Aired: 
May 2014
Description: 

War brings out the worst.
Bring out your best.
Help us defend human rights.
Take action, get involved.

Advertising Agency: Grey, Brazil
Creative Directors: Mariangela Silvani, Sérgio Fonseca
Art Direction: Felipe Leite
Copywriters: Felipe Leite, Leandro Leal
Illustration: Fuze
Account Executive: Caio Volpe
Media: Davi Monteiro, Fernanda Massa, Ronaldo Camargo

Comments (9)

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Highest Rated

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Tired idea

JayEm187's picture
JayEm187
Activity Score 63

Great execution, but where's a 5th version of the poster showing demonic American soldiers?!? Like showing their "War against Terror" in Guantanamo...

Quid Pro Quo

damnson's picture
damnson
Activity Score 11517

Ugh...

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 44021

I pass.

McAdvertising's picture
McAdvertising
Activity Score 180

Nope.

sold's picture
sold
Activity Score 3305

Nope (2)

zildo's picture
zildo
Activity Score 122

Strong idea. I'm buying it.

tip's picture
tip
Activity Score 85

Wow! Love it.

Dzsoi's picture
Dzsoi
Activity Score 8238

Kind of too obvious, isn't it? I mean the statement.

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Tired idea

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