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War shows the worse side of life, Vietnam

Agency: 
Published/Aired: 
May 2014
Description: 

Print advertisment created by Grey, Brazil for HRF, within the category: Public Interest, NGO.

War brings out the worst.
Bring out your best.
Help us defend human rights.
Take action, get involved.

Advertising Agency: Grey, Brazil
Creative Directors: Mariangela Silvani, Sérgio Fonseca
Art Direction: Felipe Leite
Copywriters: Felipe Leite, Leandro Leal
Illustration: Fuze
Account Executive: Caio Volpe
Media: Davi Monteiro, Fernanda Massa, Ronaldo Camargo

Comments (6)

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Highest Rated

fredsushiman's picture
fredsushiman
Activity Score 65

War brings out the worst? What kind of a discovery is that?
No insight, no interesting point of view, nothing to make people think "wow, yes, that's true, I'll keep reading".
Just Photoshop.

JayEm187's picture
JayEm187
Activity Score 63

Great execution, but where's a 5th version of the poster showing demonic American soldiers?!? Like showing their "War against Terror" in Guantanamo...

Quid Pro Quo

McAdvertising's picture
McAdvertising
Activity Score 180

Not a fan.

zildo's picture
zildo
Activity Score 122

best of the 4. love it.

tip's picture
tip
Activity Score 85

stunning work.

juli86's picture
juli86
Activity Score 155

My fave. Great idea.

fredsushiman's picture
fredsushiman
Activity Score 65

War brings out the worst? What kind of a discovery is that?
No insight, no interesting point of view, nothing to make people think "wow, yes, that's true, I'll keep reading".
Just Photoshop.

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