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Agency Network: 
August 2009

Print advertisment created by Publicis, India for HP, within the category: Electronics, Technology.

Because you can't afford to stop. HP long lasting travel batteries.

Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriter: Sudhir Das
Illustrator: Amicollective

Comments (14)

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Lizaad's picture
Activity Score 146

Nice Illustration. Culturally relevant idea i guess?

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

no ..not really ..our culture is far more vibrant and ethnic than this! :) this ad is not half relevant to the country!

alexander_bickov's picture
Activity Score 3279

Amazing artwork

silvi's picture
Activity Score 4172

Too much information

andrekaze's picture
Activity Score 97

Scrables copywork

Adaddicted's picture
Activity Score 3435

Amazing work indeed, but the scrabble series were much beautiful ; )


jsjv's picture
Activity Score 41

I agree with Andrekaze, reminds of Scrabble campaign. But the art looks quite decent.

michelangelo's picture
Activity Score 660

Improved execution of a less than original idea

vrginie's picture
Activity Score 154

I like the concept but not the illustration

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

I think that all three prints are great...and if this come from "scrabble" than "scrabble" come from some older stuff like: .

, so I dont think it's big is not new or fresh idea, but it is looks beautiful.

Innovation & Art Director

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Why can't we afford to stop?

ek kanya's picture
ek kanya
Activity Score 814

illustrations are not india centric. indian illustrations have a different style altogether. otherwise nice.

am an advertising junkie | read my flog at

akanksha puri's picture
akanksha puri
Activity Score 19

its great art work!!! vibrant...relevant..not vague

makelogobigger's picture
Activity Score 470

nice illus