Description
To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. Turbo, the most famous graffiti artist in Turkey was responsible for the artwork of the wall, where 3 Touchsmarts were attached. People could draw their own graffitis with their fingertips and submit them to a hotsite. On the hotsite, where it’s also possible to create new artworks, all the participants are competing for a HP Touchsmart PC until the end of this month. The stunt also counted with a press event held in one of the most popular art galleries in Istanbul. More than 100 journalists tried the product and received a t-shirt personalized by Turbo.
This professional campaign titled 'Touchsmart Graffiti Wall' was published in Turkey in April, 2010. It was created for the brand: HP, by ad agency: Torke. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: Torke Boutique Guerrilla, Turkey