HP RPS: Long lasting prints, 2

Advertising Agency: Publicis India, Gurgaon, India
Creative Director: Anindya banerjee
Art Director: Shekhar kumar
Published: August 2008

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10 comments

Guest commenter's picture
Guest commenter

bleck! part II

manugon's picture
manugon
146 pencils

These are funny, I like' em. I'm just waiting for the first commenter who says: “It doesn't work, because the tower has always been leaning” (I'm imagining a really whiny voice, by the way).

capywriter's picture
capywriter
5511 pencils

No, it really doesn't work because they show a new model of printers and a print they assume to be made ages ago. Not only that is quite contradictory, it's just stupid because off course they didn't have printers back then.

It's the same idea that's being used several times for Post-its. But then it did make sense: a Post-it that stuck for several years or decades (not ages) to an object...

manugon's picture
manugon
146 pencils

Yeah, I think the ad is funny but I agree it won't sell, even at first glance the art doesn't communicate “new technology”.

Guest commenter's picture
Guest commenter

I was just thinking "But the tower has always been leaning".

sumsum's picture
sumsum
615 pencils

it's one of those ideas: lets create sth thats just not possible and let the target group think: "ahhh, its not possible and it doesnt make sense because there were no printer in former times...but its advertising and so its ok! jippiiiie!"

sumsum's picture
sumsum
615 pencils

it's one of those ideas: lets create sth thats just not possible and let the target group think: "ahhh, its not possible and it doesnt make sense because there were no printer in former times...but its advertising and so its ok! jippiiiie!"

Crisp One's picture
Crisp One
2007 pencils

its still leaning....

ferdinandius's picture
ferdinandius

done!!!!

blueturtles's picture
blueturtles
235 pencils

don't like that little logo thing going on down there.

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