HP: Recycling
"I used to print photos, today lovers make out on my back"
We've already recycled 118,000 tons of ink cartridges, it's as less waste polluting nature.
HP, Responsible by nature.
Advertising agency : Publicis Dialog, Paris, France
Creative Director : Bruno Moreira
Art Director : Noémie Pasquier
Copywriter : Aurore Giuily
Illustration : Darren Firth
Published : June 2007
7 Comments
is a bit confusing to realize that is the bench the one is saying the copy, because the art doesnt transmit that right away. i got it because i knew how de campaing works from the other example.
Benches used to print photos???
No, actually they made old plastic cartridges into new wooden benches. Great, isn't it?
yeah, its great action. but the piece is kinda confusing. pretty, though…
i can feel the love they've put into these. bien fait, publicis!
better illustration than ad.
the ad is easier to understand for french people as it's a reference to a very famous song by Georges Brassens.
Les amoureux qui s' bécotent sur les bancs publics,
Bancs publics, bancs publics,
En s' fouttant pas mal du regard oblique
Des passants honnêtes
Les amoureux qui s' bécotent sur les bancs publics,
Bancs publics, bancs publics,
En s' disant des "Je t'aime" pathétiques
Ont des p'tites gueules bien sympatiques.