HP Pendrive: Career Span, Tendulkar

Advertising Agency: Publicis Capital, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Art Directors: Rohit Bagga, Prasad Raghavan
Copywriter: Harsharan Vir Singh

6 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no

Wordnerd's picture
Wordnerd
6660 pencils

can someone explain? what is that line? a memory stick? it's so f***ing small

saroj_ibm's picture
saroj_ibm
2 pencils

actually its not a creative, cause there is nothing all for hp promotion.

Bob.C's picture
Bob.C
1135 pencils

The premise is that the tiny memory stick has the capacity to store all the footage from Tendulkar's international career so far (it started in 1989).
I doubt I would have got it had I not seen the Satyajit Ray career span one first. The idea isn't bad, but the implementation does nothing for me - it would have been nice to see something more visual.

second_creator's picture
second_creator
754 pencils

SO U R WAITING HIM TO DIE TO KNOW THE CAPACITY

copywriter

purshotham's picture
purshotham
455 pencils

Cool..

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