"I've made myself extra small so you can breathe better."
By reducing the size of our cartridge packagings, we will cut down on our CO2 emissions by over 16,500 tons in 2007.
HP, Responsible by nature.
Advertising agency : Publicis Dialog, Paris, France
Creative Director : Bruno Moreira
Art Director : Noémie Pasquier
Copywriter : Aurore Giuily
Illustration : Darren Firth
Published : June 2007
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Comments
lovely illustration!! like it a lot! especially the small "cartouches" :)
Cartouches - Cartridges. Nice illustration, you bet!
This one is clear and very nice, not the other one.
Better illustration than ad.
I guess this is not for a festival. Clear message, lovely illustration... Well done!