HP: Packaging

"I've made myself extra small so you can breathe better."
By reducing the size of our cartridge packagings, we will cut down on our CO2 emissions by over 16,500 tons in 2007.
HP, Responsible by nature.

Advertising agency : Publicis Dialog, Paris, France
Creative Director : Bruno Moreira
Art Director : Noémie Pasquier
Copywriter : Aurore Giuily
Illustration : Darren Firth
Published : June 2007

5 comments

djakuza's picture
djakuza
517 pencils

lovely illustration!! like it a lot! especially the small "cartouches" :)

Beatboxer's picture
Beatboxer
1519 pencils

Cartouches - Cartridges. Nice illustration, you bet!

melocoton's picture
melocoton
987 pencils

This one is clear and very nice, not the other one.

x-men's picture
x-men
340 pencils

Better illustration than ad.

fractalrene's picture
fractalrene
1504 pencils

I guess this is not for a festival. Clear message, lovely illustration... Well done!

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