HP: Mini evolution, Phone

Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
Published: December 2009

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15 comments

bknowlden's picture
bknowlden
3647 pencils

Lovely :)

ek kanya's picture
ek kanya
814 pencils

very good art. never saw it released though?

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Darko Bosnar's picture
Darko Bosnar
355 pencils

Great idea and art direction!

art director at IMAGO
Zagreb-CROATIA

silvi's picture
silvi
4172 pencils

I think the way to underestand the idea is very long. Not simple message.

xcreativity's picture
xcreativity
2374 pencils

it's complicated to get it

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corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

complicated... but brilliant.

hermotsura's picture
hermotsura
254 pencils

the more i look at it, the less sense it makes. phones nowadays are smaller than this can. even the phone in this ad is not much bigger than the can. it's the phone booth that's so much bigger, which is... well, i mean not too strong of an idea here, sorry. don't like the tag either. technology usually starts pretty big and bulky and then gets smaller and more sophisticated. it's a bloody process!

cruzialx's picture
cruzialx
194 pencils

Intelligent

premc's picture
premc
917 pencils

nice one !

8/10

radical

Marlus Lau's picture
Marlus Lau
1806 pencils

Interesting camapign.

whatthefudge's picture
whatthefudge
1268 pencils

Way easier to understand than the train.

WillyLatasa's picture
WillyLatasa
616 pencils

Simple, love it!

"Bright ideas bring better results"

archiwan's picture
archiwan
55 pencils

i agreed with hermotsura...weak ad...

spelling's picture
spelling
42 pencils

lovable

theanc's picture
theanc
2778 pencils

Cool ones.

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