HP: Mini evolution, Phone
Great ideas start mini. HP mini notebooks.
Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
Published: December 2009
15 Comments
Lovely :)
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brandon
www.brandonknowlden.com
very good art. never saw it released though?
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Great idea and art direction!
Darko Bosnar
Zagreb-CROATIA
I think the way to underestand the idea is very long. Not simple message.
it's complicated to get it
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Alexandre Brito
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complicated... but brilliant.
the more i look at it, the less sense it makes. phones nowadays are smaller than this can. even the phone in this ad is not much bigger than the can. it's the phone booth that's so much bigger, which is... well, i mean not too strong of an idea here, sorry. don't like the tag either. technology usually starts pretty big and bulky and then gets smaller and more sophisticated. it's a bloody process!
In the quiet words of the Virgin Mary... Come again?
Intelligent
nice one !
8/10
radical
Interesting camapign.
Way easier to understand than the train.
Simple, love it!
"Bright ideas bring better results"
i agreed with hermotsura...weak ad...
lovable
Cool ones.
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