HP: Mini evolution, Electricity

Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
Published: December 2009

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22 comments

3148 pencils

HiperionThursday, February 18, 2010 - 12:25

I love it.
It´s a pity that the claim is not original...

15 pencils

willkeslingThursday, February 18, 2010 - 13:04

I really don't feel the tag line "Great ideas start mini." fits with any of the illustrations in this series. If anything, the ideas that gave way to these technologies were huge. Imagine how crazy, outlandish and outside of the box Franklin's thinking was for back then.

6714 pencils

WordnerdThursday, February 18, 2010 - 15:28

very nice thought

970 pencils

GualcorThursday, February 18, 2010 - 15:58

GREAT ART

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

2384 pencils

xcreativityThursday, February 18, 2010 - 18:12

great artwork

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

99 pencils

franktranaThursday, February 18, 2010 - 19:08

Nice concept and art, This is a favorite. The first one is not so obvious as the others (The train)

http://www.flickr.com/photos/24034638@N03/

254 pencils

hermotsuraThursday, February 18, 2010 - 21:03

i liked those for 10 seconds exactly, then they didn't make any sense. i'm not happy with the idea behind them to be honest. i can't quite see the connection between a kite and electricity. ok, wires/lines? naaah... i mean the connection is a bit made-up. not sure if great ideas start mini either. first computers were not exactly mini, neither were the first telephones or what have you. if anything, great ideas become mini eventually, but that's about it. i really don't like the tag line, i guess you could tell that. the art is nicely executed tho.

On top of it all, if great ideas start mini, then obviously the mini HP notebook has the qualities and sophistication of a kite. Or a can. I'm not impressed.

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michdecFriday, February 19, 2010 - 09:32

I agree - surely if their claim is great ideas start mini then they're only at the start of a great idea and we should all wait until the up-to-date, finished product comes around.. as nice as the illustrations are, the idea is not sound at all

4 pencils

SeanJHughesWednesday, February 24, 2010 - 11:12

You can't see the connection between a kite and electricity? Maybe you should do a little research about Benjamin Franklin. Education is always helpful.

And great IDEAS do start mini, as you expand on them, they become bigger, and better. IDEAS being the main word, not product etc, well that's just my take on it.

One thing I don't like is the tagline "..starts mini" leads me to believe that thing's are getting better, so shouldn't I wait, instead of buying a mini notebook.

254 pencils

hermotsuraWednesday, February 24, 2010 - 12:00

ok, didn't know about ben franklin's legendary kite, i do confess, but no need to call me uneducated, that's a bit lame.

I see ur point tho and i take my words back.

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cruzialxThursday, February 18, 2010 - 21:10

Wow

210 pencils

karan raghavFriday, February 19, 2010 - 02:58

great idea. great art.

http://karanraghav.blogspot.com/

84 pencils

roel_bogersFriday, February 19, 2010 - 05:32

Absolutely fantastic artwork. Really like this, the message itself could be better though.

819 pencils

GeimimaFriday, February 19, 2010 - 05:34

nice..very nice

life is a playground

61 pencils

maxcomuni2Friday, February 19, 2010 - 08:34

Great work!

1270 pencils

whatthefudgeFriday, February 19, 2010 - 09:53

The best in the bunch.

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tantrik_indianTuesday, February 23, 2010 - 02:14

There's No Idea here.

~~this paranoid survived!~~

42 pencils

spellingTuesday, February 23, 2010 - 05:04

reeeeaaaallllyyy nice! good work!

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mayankbaroliaWednesday, March 3, 2010 - 09:01

nice concept.. very clear and good direction :)

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kgeigerMonday, March 8, 2010 - 09:54

Simply nice.

29 pencils

mashhieTuesday, July 20, 2010 - 05:04

great idea start mini

mashie

12 pencils

Ajay DsouzaFriday, February 18, 2011 - 02:18

Loved it. Well conceived.

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