Mini evolution, Electricity

Agency Network: 
December 2009

Print advertisment created by Publicis, India for HP, within the category: Electronics, Technology.

Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta

Comments (22)

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Hiperion's picture
Activity Score 3138

I love it.
It´s a pity that the claim is not original...

willkesling's picture
Activity Score 15

I really don't feel the tag line "Great ideas start mini." fits with any of the illustrations in this series. If anything, the ideas that gave way to these technologies were huge. Imagine how crazy, outlandish and outside of the box Franklin's thinking was for back then.

Wordnerd's picture
Activity Score 6692

very nice thought

Gualcor's picture
Activity Score 978


Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

xcreativity's picture
Activity Score 2374

great artwork

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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franktrana's picture
Activity Score 99

Nice concept and art, This is a favorite. The first one is not so obvious as the others (The train)

hermotsura's picture
Activity Score 254

i liked those for 10 seconds exactly, then they didn't make any sense. i'm not happy with the idea behind them to be honest. i can't quite see the connection between a kite and electricity. ok, wires/lines? naaah... i mean the connection is a bit made-up. not sure if great ideas start mini either. first computers were not exactly mini, neither were the first telephones or what have you. if anything, great ideas become mini eventually, but that's about it. i really don't like the tag line, i guess you could tell that. the art is nicely executed tho.

On top of it all, if great ideas start mini, then obviously the mini HP notebook has the qualities and sophistication of a kite. Or a can. I'm not impressed.

michdec's picture
Activity Score 440

I agree - surely if their claim is great ideas start mini then they're only at the start of a great idea and we should all wait until the up-to-date, finished product comes around.. as nice as the illustrations are, the idea is not sound at all

SeanJHughes's picture
Activity Score 4

You can't see the connection between a kite and electricity? Maybe you should do a little research about Benjamin Franklin. Education is always helpful.

And great IDEAS do start mini, as you expand on them, they become bigger, and better. IDEAS being the main word, not product etc, well that's just my take on it.

One thing I don't like is the tagline "..starts mini" leads me to believe that thing's are getting better, so shouldn't I wait, instead of buying a mini notebook.

hermotsura's picture
Activity Score 254

ok, didn't know about ben franklin's legendary kite, i do confess, but no need to call me uneducated, that's a bit lame.

I see ur point tho and i take my words back.

cruzialx's picture
Activity Score 194


karan raghav's picture
karan raghav
Activity Score 210

great idea. great art.

roel_bogers's picture
Activity Score 84

Absolutely fantastic artwork. Really like this, the message itself could be better though.

Geimima's picture
Activity Score 824

nice..very nice

life is a playground

maxcomuni2's picture
Activity Score 61

Great work!

whatthefudge's picture
Activity Score 1266

The best in the bunch.

tantrik_indian's picture
Activity Score 953

There's No Idea here.

~~this paranoid survived!~~

spelling's picture
Activity Score 42

reeeeaaaallllyyy nice! good work!

mayankbarolia's picture
Activity Score 144

nice concept.. very clear and good direction :)

kurtberengeiger's picture
Activity Score 7318

Simply nice.

mashhie's picture
Activity Score 29

great idea start mini


Ajay Dsouza's picture
Ajay Dsouza
Activity Score 12

Loved it. Well conceived.