HP: Mini evolution, Electricity

Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
Published: December 2009

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22 comments

Hiperion's picture
Hiperion
3138 pencils

I love it.
It´s a pity that the claim is not original...

willkesling's picture
willkesling
15 pencils

I really don't feel the tag line "Great ideas start mini." fits with any of the illustrations in this series. If anything, the ideas that gave way to these technologies were huge. Imagine how crazy, outlandish and outside of the box Franklin's thinking was for back then.

Wordnerd's picture
Wordnerd
6662 pencils

very nice thought

Gualcor's picture
Gualcor
972 pencils

GREAT ART

--
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xcreativity's picture
xcreativity
2374 pencils

great artwork

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franktrana's picture
franktrana
99 pencils

Nice concept and art, This is a favorite. The first one is not so obvious as the others (The train)

hermotsura's picture
hermotsura
254 pencils

i liked those for 10 seconds exactly, then they didn't make any sense. i'm not happy with the idea behind them to be honest. i can't quite see the connection between a kite and electricity. ok, wires/lines? naaah... i mean the connection is a bit made-up. not sure if great ideas start mini either. first computers were not exactly mini, neither were the first telephones or what have you. if anything, great ideas become mini eventually, but that's about it. i really don't like the tag line, i guess you could tell that. the art is nicely executed tho.

On top of it all, if great ideas start mini, then obviously the mini HP notebook has the qualities and sophistication of a kite. Or a can. I'm not impressed.

michdec's picture
michdec
440 pencils

I agree - surely if their claim is great ideas start mini then they're only at the start of a great idea and we should all wait until the up-to-date, finished product comes around.. as nice as the illustrations are, the idea is not sound at all

SeanJHughes's picture
SeanJHughes
4 pencils

You can't see the connection between a kite and electricity? Maybe you should do a little research about Benjamin Franklin. Education is always helpful.

And great IDEAS do start mini, as you expand on them, they become bigger, and better. IDEAS being the main word, not product etc, well that's just my take on it.

One thing I don't like is the tagline "..starts mini" leads me to believe that thing's are getting better, so shouldn't I wait, instead of buying a mini notebook.

hermotsura's picture
hermotsura
254 pencils

ok, didn't know about ben franklin's legendary kite, i do confess, but no need to call me uneducated, that's a bit lame.

I see ur point tho and i take my words back.

cruzialx's picture
cruzialx
194 pencils

Wow

karan raghav's picture
karan raghav
210 pencils

great idea. great art.

roel_bogers's picture
roel_bogers
84 pencils

Absolutely fantastic artwork. Really like this, the message itself could be better though.

Geimima's picture
Geimima
815 pencils

nice..very nice

life is a playground

maxcomuni2's picture
maxcomuni2
61 pencils

Great work!

whatthefudge's picture
whatthefudge
1268 pencils

The best in the bunch.

tantrik_indian's picture
tantrik_indian
953 pencils

There's No Idea here.

~~this paranoid survived!~~

spelling's picture
spelling
42 pencils

reeeeaaaallllyyy nice! good work!

mayankbarolia's picture
mayankbarolia
144 pencils

nice concept.. very clear and good direction :)

kgeiger's picture
kgeiger
7019 pencils

Simply nice.

mashhie's picture
mashhie
29 pencils

great idea start mini

mashie

Ajay Dsouza's picture
Ajay Dsouza
12 pencils

Loved it. Well conceived.

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