HP: Mini evolution, Electricity
Great ideas start mini. HP mini notebooks.
Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
Published: December 2009
22 Comments
I love it.
It´s a pity that the claim is not original...
I really don't feel the tag line "Great ideas start mini." fits with any of the illustrations in this series. If anything, the ideas that gave way to these technologies were huge. Imagine how crazy, outlandish and outside of the box Franklin's thinking was for back then.
very nice thought
GREAT ART
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great artwork
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Nice concept and art, This is a favorite. The first one is not so obvious as the others (The train)
http://www.flickr.com/photos/24034638@N03/
i liked those for 10 seconds exactly, then they didn't make any sense. i'm not happy with the idea behind them to be honest. i can't quite see the connection between a kite and electricity. ok, wires/lines? naaah... i mean the connection is a bit made-up. not sure if great ideas start mini either. first computers were not exactly mini, neither were the first telephones or what have you. if anything, great ideas become mini eventually, but that's about it. i really don't like the tag line, i guess you could tell that. the art is nicely executed tho.
On top of it all, if great ideas start mini, then obviously the mini HP notebook has the qualities and sophistication of a kite. Or a can. I'm not impressed.
In the quiet words of the Virgin Mary... Come again?
I agree - surely if their claim is great ideas start mini then they're only at the start of a great idea and we should all wait until the up-to-date, finished product comes around.. as nice as the illustrations are, the idea is not sound at all
You can't see the connection between a kite and electricity? Maybe you should do a little research about Benjamin Franklin. Education is always helpful.
And great IDEAS do start mini, as you expand on them, they become bigger, and better. IDEAS being the main word, not product etc, well that's just my take on it.
One thing I don't like is the tagline "..starts mini" leads me to believe that thing's are getting better, so shouldn't I wait, instead of buying a mini notebook.
ok, didn't know about ben franklin's legendary kite, i do confess, but no need to call me uneducated, that's a bit lame.
I see ur point tho and i take my words back.
In the quiet words of the Virgin Mary... Come again?
Wow
great idea. great art.
http://karanraghav.blogspot.com/
Absolutely fantastic artwork. Really like this, the message itself could be better though.
nice..very nice
life is a playground
Great work!
The best in the bunch.
There's No Idea here.
~~this paranoid survived!~~
reeeeaaaallllyyy nice! good work!
nice concept.. very clear and good direction :)
Simply nice.
great idea start mini
mashie
Loved it. Well conceived.