Hovis: Valentine's Day

Advertising Agency: JWT, London, UK
Executive Creative Director / Creative Director: Russell Ramsey
Photographer: Alan Harford
Art Buyer: Romana Kit
Account Director: Adrian Ash
Media agency: Starcom
Media Planner: Rachel Plunkett

12 comments

venom_elite's picture
venom_elite
769 pencils

Oh wow, another 'things that look like things' ad.

Except this one is forced as hell...

mr.x's picture
mr.x
974 pencils

It seems to me that agencies thinks the "things that look like things"-idea is creative. Well it was once upon a time. The idea has become like a template, used by everyone.

morse's picture
morse
16530 pencils

I think it's a simple and good idea. Like it a lot.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

Student idea...

salil.sharma's picture
salil.sharma
2278 pencils

perfect

mrMagic's picture
mrMagic
798 pencils

Nice and simple. I like it.

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

yes. simple.

bate_palmas's picture
bate_palmas
1479 pencils

Pathetic for JWT.

kleenex's picture
kleenex
33776 pencils

Simple I say works.

Ziggiy's picture
Ziggiy
47 pencils

good.

ZBZ

andylefty's picture
andylefty
4539 pencils

Flip of the coin whether or not ad people like this. I think the public will and for bread to get a mention on valentine's, that is good.

Therefore our survey says, good!

06regine's picture
06regine
18 pencils

I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.

Brand Consultant/Designer
Essence Design Ltd

Visit my blog ukbrandstrategy.com
www.essence-design.co.uk

Log in or register to post comments