Advertisement

Valentine's Day

Agency: 
Published/Aired: 
February 2013
10050
Description: 

Print advertisment created by JWT, United Kingdom for Hovis, within the category: Food.

Advertising Agency: JWT, London, UK
Executive Creative Director / Creative Director: Russell Ramsey
Photographer: Alan Harford
Art Buyer: Romana Kit
Account Director: Adrian Ash
Media agency: Starcom
Media Planner: Rachel Plunkett

Comments (12)

Log in or register to post comments

Highest Rated

06regine's picture
06regine
Activity Score 18

I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.

Brand Consultant/Designer
Essence Design Ltd

Visit my blog ukbrandstrategy.com
www.essence-design.co.uk

venom_elite's picture
venom_elite
Activity Score 772

Oh wow, another 'things that look like things' ad.

Except this one is forced as hell...

mr.x's picture
mr.x
Activity Score 998

It seems to me that agencies thinks the "things that look like things"-idea is creative. Well it was once upon a time. The idea has become like a template, used by everyone.

morse's picture
morse
Activity Score 17867

I think it's a simple and good idea. Like it a lot.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

Student idea...

salil.sharma's picture
salil.sharma
Activity Score 2428

perfect

Designer Don't Do Different Things
They Do Things Differently

mrMagic's picture
mrMagic
Activity Score 798

Nice and simple. I like it.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

yes. simple.

bate_palmas's picture
bate_palmas
Activity Score 1479

Pathetic for JWT.

kleenex's picture
kleenex
Activity Score 48489

Simple I say works.

Ziggiy's picture
Ziggiy
Activity Score 47

good.

ZBZ

andylefty's picture
andylefty
Activity Score 4535

Flip of the coin whether or not ad people like this. I think the public will and for bread to get a mention on valentine's, that is good.

Therefore our survey says, good!

06regine's picture
06regine
Activity Score 18

I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.

Brand Consultant/Designer
Essence Design Ltd

Visit my blog ukbrandstrategy.com
www.essence-design.co.uk

Featured Content

Latest Collections

Advertisement