Hovis: Valentine's Day
Advertising Agency: JWT, London, UK
Executive Creative Director / Creative Director: Russell Ramsey
Photographer: Alan Harford
Art Buyer: Romana Kit
Account Director: Adrian Ash
Media agency: Starcom
Media Planner: Rachel Plunkett


12 comments
Oh wow, another 'things that look like things' ad.
Except this one is forced as hell...
It seems to me that agencies thinks the "things that look like things"-idea is creative. Well it was once upon a time. The idea has become like a template, used by everyone.
I think it's a simple and good idea. Like it a lot.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Student idea...
perfect
Nice and simple. I like it.
yes. simple.
Pathetic for JWT.
Simple I say works.
good.
ZBZ
Flip of the coin whether or not ad people like this. I think the public will and for bread to get a mention on valentine's, that is good.
Therefore our survey says, good!
I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.
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