Hovis Soft White: Tomato

The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008

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12 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

mmmm .. !! ni.ce!

onestuomo's picture
onestuomo
33 pencils

Nice???

If this campaign was italian, the comment should be very different!!

Be honest, say the truth!

Tincho's picture
Tincho
1093 pencils

Agree.

Brunoni's picture
Brunoni
103 pencils

Exactly.

Davosk's picture
Davosk
4833 pencils

Idea is a bit soft but nice art direction.

getconnected2001's picture
getconnected2001
989 pencils

good if not inspired!

Zemane's picture
Zemane
284 pencils

Weak.

"Talent is luck. The important thing in life is courage."

R. Rinaldi's picture
R. Rinaldi
686 pencils

Refreshing.

BachBern's picture
BachBern
106 pencils

Amateur

NatalieM's picture
NatalieM
1687 pencils

Who said all sliced bread is soft?

tago's picture
tago
21 pencils

o-hooo
why did you upload this stuff?

it's nothing

Guest's picture
Guest

The tagline seems a bit odd, but it's otherwise a great ad. It really conveys the whole "soft" idea quite nicely.

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