Hovis Soft White: Tomato

The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008

Comments

Submitted by ahmed ragheb on Tue, 2008-05-20 05:10.

mmmm .. !! ni.ce!

Submitted by onestuomo on Tue, 2008-05-20 06:32.

Nice???

If this campaign was italian, the comment should be very different!!

Be honest, say the truth!

Submitted by Tincho on Tue, 2008-05-20 12:12.

Agree.

Submitted by Brunoni on Fri, 2008-08-01 13:08.

Exactly.

Submitted by Davosk on Tue, 2008-05-20 06:45.

Idea is a bit soft but nice art direction.

Submitted by Almakos on Tue, 2008-05-20 09:06.

deformation doesn't look well at all
------------------------------------
240x320 animated gifs http://i-portable.blogspot.com

Submitted by getconnected2001 on Tue, 2008-05-20 06:50.

good if not inspired!
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http://indianadsblog.blogspot.com/
Indian Ads Update

Submitted by Mr. Castanhodo on Tue, 2008-05-20 07:44.

Weak.

"Talent is luck. The important thing in life is courage."

Submitted by Terence Makak on Tue, 2008-05-20 10:08.

Refreshing.

Submitted by BachBern on Tue, 2008-05-20 10:36.

Amateur

Submitted by NatalieM on Tue, 2008-05-20 15:40.

Who said all sliced bread is soft?

Submitted by tago on Fri, 2008-05-23 09:14.

o-hooo
why did you upload this stuff?

it's nothing