Hovis Soft White: Tomato
The softest thing since sliced bread.
Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008
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13 Comments
mmmm .. !! ni.ce!
Nice???
If this campaign was italian, the comment should be very different!!
Be honest, say the truth!
Agree.
Exactly.
Idea is a bit soft but nice art direction.
deformation doesn't look well at all
------------------------------------
240x320 animated gifs http://i-portable.blogspot.com
Go Younha!!!
good if not inspired!
Weak.
"Talent is luck. The important thing in life is courage."
Refreshing.
Amateur
Who said all sliced bread is soft?
-Natalie
http://www.nataliemarion.com
o-hooo
why did you upload this stuff?
it's nothing
The tagline seems a bit odd, but it's otherwise a great ad. It really conveys the whole "soft" idea quite nicely.