Hovis Soft White: Pepper

The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008

2 comments

getconnected2001's picture
getconnected2001
989 pencils

if its not inspired, its good!

doworkson's picture
doworkson
242 pencils

same ad three times and that line is lame as hell. the packaging is pretty cool tho.

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