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The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
Published: May 2008

Submitted by flo on Tue, 2008-05-20 06:25.

I don't get it.

Submitted by getconnected2001 on Tue, 2008-05-20 06:48.

Its pressed under the weight of Capsicum!
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http://indianadsblog.blogspot.com/
Indian Ads Update

Submitted by Cack_on_my_gladdis on Tue, 2008-05-20 12:17.

you don't get the simpliest idea? I do hope you're joking.

Submitted by getconnected2001 on Tue, 2008-05-20 06:49.

if its not inspired, its good!
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http://indianadsblog.blogspot.com/
Indian Ads Update

Submitted by doworkson on Tue, 2008-05-20 10:06.

same ad three times and that line is lame as hell. the packaging is pretty cool tho.