Hotwheels: Sofa

Hotwheels Vintage Collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

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41 comments

khronos's picture
khronos
998 pencils

BRILLIANT !!!! hahahahahahahahahahha !! brought a smile on my face :)

creativechamber's picture
creativechamber
30 pencils

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

khronos's picture
khronos
998 pencils

Inspired maybe but definitely not COPIED. The origins of an idea cannot be sourced to a campaign like that. The visuals work really well with the campaign, the did away with the need to show the face of the people involved, even if they did get the idea from the Rubiks Cube Campaign, they sorted it enough to make it their own, still very original imo.

subhashispurkayastha's picture
subhashispurkayastha
16 pencils

Too Good as a concept... Simple and clear

Subhashis Purkayastha

talkingisfree's picture
talkingisfree
2569 pencils

Very good idea, very bad execution.

Phil Lestino's picture
Phil Lestino
1670 pencils

Why do you say it is badly executed?.....I can't see anything wrong with it.

carlamarroquin's picture
carlamarroquin
107 pencils

Look at the tip of her shoe.

kleenex's picture
kleenex
26231 pencils

I agree... What happened in that spot???

Gi_bo's picture
Gi_bo
1385 pencils

You meant to say, "very bad photoshop", but not "very bad execution" two different things in advertising. Get them straight so you dont confuse them again, for your sake :-)

GiBo

tirthomitro's picture
tirthomitro
2720 pencils

great series...

they showed me a picture & i laughed
dignity has never been photographed

feysal's picture
feysal
2175 pencils

amazing...really simple

groovy baby!

killazol1's picture
killazol1
354 pencils

hahahaha verey very nice. great

bobby666's picture
bobby666
1460 pencils

superb.... classic series

Blue Apple's picture
Blue Apple
120 pencils

No Plssssssss

somecopywriter's picture
somecopywriter
1098 pencils

Love, love, love this ad.

thedesignaddict's picture
thedesignaddict
5337 pencils

Very good. Unexpected, simple and clear.

Sergz's picture
Sergz
15 pencils

Clever enough, simple and nicely done~

Nike Diesel's picture
Nike Diesel
13339 pencils

Wow! Such a lovely concept. Loving it.

Shawali's picture
Shawali
8387 pencils

Hello Cannes!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

MindDrift's picture
MindDrift
1079 pencils

Guess I'm extremely slow today.
Is this about old people still playing with their childhood toy cars?

sacrilegend's picture
sacrilegend
1898 pencils

Yep.

arvin's picture
arvin
341 pencils

awesome idea...

raulbanderas's picture
raulbanderas
357 pencils

great!!!

iamcreative's picture
iamcreative
262 pencils

BRILLIANT IDEA.

abake's picture
abake
1239 pencils

Awesome.
Simply awesome. Envy-inducing.

gustavoabrilL's picture
gustavoabrilL
869 pencils

esto va a ganar!

sacrilegend's picture
sacrilegend
1898 pencils

Exceptional ads. Ogilvy would be proud.

Ed Rapport's picture
Ed Rapport
724 pencils

Pretty fresh concept... Not showing the car, but someone looking for a Hot Wheels car is smart thinking.

Fernando Montero's picture
Fernando Montero
121 pencils

No. This is not good.

cmotan's picture
cmotan
189 pencils

GRAND!

shahidali's picture
shahidali
4063 pencils

Like it a lot. Well done

shahid

Jens Kristian Balle's picture
Jens Kristian Balle
52 pencils

Great concept and so simple

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome work !!

Live with Passion

fuckcannes's picture
fuckcannes
10 pencils

Simple ads now feels Classic Ads.
Good Job India.

creativechamber's picture
creativechamber
30 pencils

Agency guys should stop posting good comments on their own work. What a cheap behaviour!

There's nothing fresh about this campaign.

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

Nike Diesel's picture
Nike Diesel
13339 pencils

Not the same, dude.

Glut's picture
Glut
3947 pencils

silver for me

Jef's picture
Jef
131 pencils

awesome and simple idea.

creativechamber's picture
creativechamber
30 pencils

awesome but copied idea.

DGCS's picture
DGCS
410 pencils

Nice series

mockingbird's picture
mockingbird
238 pencils

creative chamber looks very very jealous.

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