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Sofa

Agency: 
Published/Aired: 
May 2012
17532
Description: 

Print advertisment created by Ogilvy, India for Hotwheels, within the category: Gaming.

Hotwheels Vintage Collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

Comments (41)

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Highest Rated

cmotan's picture
cmotan
Activity Score 189

GRAND!

khronos's picture
khronos
Activity Score 998

BRILLIANT !!!! hahahahahahahahahahha !! brought a smile on my face :)

creativechamber's picture
creativechamber
Activity Score 30

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

khronos's picture
khronos
Activity Score 998

Inspired maybe but definitely not COPIED. The origins of an idea cannot be sourced to a campaign like that. The visuals work really well with the campaign, the did away with the need to show the face of the people involved, even if they did get the idea from the Rubiks Cube Campaign, they sorted it enough to make it their own, still very original imo.

Subhashis's picture
Subhashis
Activity Score 16

Too Good as a concept... Simple and clear

Subhashis Purkayastha

talkingisfree's picture
talkingisfree
Activity Score 2712

Very good idea, very bad execution.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Why do you say it is badly executed?.....I can't see anything wrong with it.

carlamarroquin's picture
carlamarroquin
Activity Score 107

Look at the tip of her shoe.

kleenex's picture
kleenex
Activity Score 48105

I agree... What happened in that spot???

gioborde's picture
gioborde
Activity Score 1387

You meant to say, "very bad photoshop", but not "very bad execution" two different things in advertising. Get them straight so you dont confuse them again, for your sake :-)

GiBo

tirthomitro's picture
tirthomitro
Activity Score 2758

great series...

they showed me a picture & i laughed
dignity has never been photographed

feysal's picture
feysal
Activity Score 2567

amazing...really simple

groovy baby!

killazol1's picture
killazol1
Activity Score 354

hahahaha verey very nice. great

bobby666's picture
bobby666
Activity Score 1460

superb.... classic series

Blue Apple's picture
Blue Apple
Activity Score 120

No Plssssssss

somecopywriter's picture
somecopywriter
Activity Score 1113

Love, love, love this ad.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good. Unexpected, simple and clear.

Sergz's picture
Sergz
Activity Score 15

Clever enough, simple and nicely done~

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Wow! Such a lovely concept. Loving it.

Shawali's picture
Shawali
Activity Score 8442

Hello Cannes!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

MindDrift's picture
MindDrift
Activity Score 1170

Guess I'm extremely slow today.
Is this about old people still playing with their childhood toy cars?

sacrilegend's picture
sacrilegend
Activity Score 3394

Yep.

arvin's picture
arvin
Activity Score 341

awesome idea...

raulbanderas's picture
raulbanderas
Activity Score 357

great!!!

iamcreative's picture
iamcreative
Activity Score 262

BRILLIANT IDEA.

abake's picture
abake
Activity Score 1264

Awesome.
Simply awesome. Envy-inducing.

gustavoabrilL's picture
gustavoabrilL
Activity Score 871

esto va a ganar!

sacrilegend's picture
sacrilegend
Activity Score 3394

Exceptional ads. Ogilvy would be proud.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Pretty fresh concept... Not showing the car, but someone looking for a Hot Wheels car is smart thinking.

Fernando Montero's picture
Fernando Montero
Activity Score 121

No. This is not good.

cmotan's picture
cmotan
Activity Score 189

GRAND!

shahidali's picture
shahidali
Activity Score 4069

Like it a lot. Well done

shahid

Jens Kristian Balle's picture
Jens Kristian Balle
Activity Score 52

Great concept and so simple

SoCH_TO's picture
SoCH_TO
Activity Score 967

Awesome work !!

Live with Passion

fuckcannes's picture
fuckcannes
Activity Score 10

Simple ads now feels Classic Ads.
Good Job India.

creativechamber's picture
creativechamber
Activity Score 30

Agency guys should stop posting good comments on their own work. What a cheap behaviour!

There's nothing fresh about this campaign.

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Not the same, dude.

Glut's picture
Glut
Activity Score 3935

silver for me

Jef's picture
Jef
Activity Score 176

awesome and simple idea.

creativechamber's picture
creativechamber
Activity Score 30

awesome but copied idea.

DGCS's picture
DGCS
Activity Score 410

Nice series

mockingbird's picture
mockingbird
Activity Score 238

creative chamber looks very very jealous.

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