Advertisement

Refrigerator

Agency: 
Published/Aired: 
May 2012
Description: 

Print advertisment created by Ogilvy, India for Hotwheels, within the category: Gaming.

Hotwheels Vintage Collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

Comments (21)

Log in or register to post comments

Highest Rated

killazol1's picture
killazol1
Activity Score 354

hahahaha verey very nice. great

ItMatters's picture
ItMatters
Activity Score 2167

They put a smile on my face. :)

creativechamber's picture
creativechamber
Activity Score 30

This campaign deserves a place in joelapompe.net

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

khronos's picture
khronos
Activity Score 998

wowowowowow, the poses really look like they are lookin for it in earnest

Subhashis's picture
Subhashis
Activity Score 16

This is the best of the three

Subhashis Purkayastha

kalpesh78's picture
kalpesh78
Activity Score 2578

beautiful campaign. love it.

ideas....30 minutes nahi toh free.

killazol1's picture
killazol1
Activity Score 354

hahahaha verey very nice. great

bobby666's picture
bobby666
Activity Score 1460

superb.... classic series

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good. Unexpected, simple and clear.

Hadrons's picture
Hadrons
Activity Score 6017

Love it. Classic for classic .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

stke's picture
stke
Activity Score 274

nice

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Lovely work.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

iamcreative's picture
iamcreative
Activity Score 262

BRILLIANT!!!

gonndo's picture
gonndo
Activity Score 1094

Really great thinking, thumbs up to all of you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Ed Rapport's picture
Ed Rapport
Activity Score 724

The refrigerator is the coolest one to me, hard place to pull a Hot Wheels car from.

hmaffia's picture
hmaffia
Activity Score 746

Cannes

creativechamber's picture
creativechamber
Activity Score 30
somecopywriter's picture
somecopywriter
Activity Score 1113

I think it is different from the Rubik's campaign even if the concept and strategy is slightly similar. For one it is a vintage range so it makes sense to use older people and in the Rubik's ad it was all about how long it will take people to try and solve it. I hate copying in the industry, but this isn't it. It is a great ad in a great series that presents a clever lateral concept and deserves all the praise and awards it receives.

excitedaboutdesign's picture
excitedaboutdesign
Activity Score 12

Great concept and execution. This common Hot Wheels dilemma really hits home with anyone who has enjoyed the product as a great experience identifier for the brand.

ortega's picture
ortega
Activity Score 41

jajajaja

DGCS's picture
DGCS
Activity Score 410

Nice series

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

very good campaign

Advertisement