Hotwheels: Refrigerator

Hotwheels Vintage Collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

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21 comments

ItMatters's picture
ItMatters
2171 pencils

They put a smile on my face. :)

creativechamber's picture
creativechamber
30 pencils

This campaign deserves a place in joelapompe.net

COPIED from Rubik's Cube campaign which was done is 2008.

http://www.frederiksamuel.com/blog/2008/07/rubiks-cube-2.html

khronos's picture
khronos
998 pencils

wowowowowow, the poses really look like they are lookin for it in earnest

subhashispurkayastha's picture
subhashispurkayastha
16 pencils

This is the best of the three

Subhashis Purkayastha

kalpesh78's picture
kalpesh78
2580 pencils

beautiful campaign. love it.

ideas....30 minutes nahi toh free.

killazol1's picture
killazol1
354 pencils

hahahaha verey very nice. great

bobby666's picture
bobby666
1460 pencils

superb.... classic series

thedesignaddict's picture
thedesignaddict
5391 pencils

Very good. Unexpected, simple and clear.

Hadrons's picture
Hadrons
5743 pencils

Love it. Classic for classic .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

stke's picture
stke
274 pencils

nice

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Lovely work.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

iamcreative's picture
iamcreative
262 pencils

BRILLIANT!!!

gonndo's picture
gonndo
1092 pencils

Really great thinking, thumbs up to all of you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Ed Rapport's picture
Ed Rapport
724 pencils

The refrigerator is the coolest one to me, hard place to pull a Hot Wheels car from.

hmaffia's picture
hmaffia
745 pencils

Cannes

creativechamber's picture
creativechamber
30 pencils
somecopywriter's picture
somecopywriter
1101 pencils

I think it is different from the Rubik's campaign even if the concept and strategy is slightly similar. For one it is a vintage range so it makes sense to use older people and in the Rubik's ad it was all about how long it will take people to try and solve it. I hate copying in the industry, but this isn't it. It is a great ad in a great series that presents a clever lateral concept and deserves all the praise and awards it receives.

excitedaboutdesign's picture
excitedaboutdesign
12 pencils

Great concept and execution. This common Hot Wheels dilemma really hits home with anyone who has enjoyed the product as a great experience identifier for the brand.

ortega's picture
ortega
41 pencils

jajajaja

DGCS's picture
DGCS
410 pencils

Nice series

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

very good campaign

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