Hotwheels: Petz, Dog

Advertising Agency: Luvi Ogilvy, Reunion
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Stockimages
Retouch: Bee factory
Published: June 2010

20 comments

atb2005's picture
atb2005
13567 pencils

HotWheels is copying PlayStation's communication approach. The difference between the two brands, however, is that one is used by children and the other one by adolescents and young adults.

ps: I am beginning to think that these are fake ads, along with the others we recently saw.

LeeHarvey's picture
LeeHarvey
3045 pencils

Hmmm, and what makes you think that? You could be right, after all it's a stockphoto, just add effect and logo and your ad is ready. If so, it's a shame. Is there some sort of 'reality-check'? Ivan?

atb2005's picture
atb2005
13567 pencils

Those who are familiar with PlayStation ads would know what I mean. PS ads are usually (I should probably say always) irrelevant, bizarre, nonsensical, etc. So these recent hotwheels campaigns are beginning to look a lot like PS's campaigns.

sloppy4's picture
sloppy4
1496 pencils

copying their communicaiton approach? you think there's a global brand manager on hot wheels?
these are shite. and i think we've seen enough hot wheels ads. come up with a different product to do fake ads. please.

Guest's picture
Guest

Execution could be better, but very nice idea.

Guest's picture
Guest

SAME IMG http://adsoftheworld.com/media/print/hot_wheels_sign_2 ........ search before making is good

Hibon's picture
Hibon
3731 pencils

At least this agency told us that the photo comes from Stockimages:-) This idea is about speed, and if the ad is a fake it's a shame but if not is not bad at all.

Simple ideas are the best !

Guest's picture
Guest
Guest's picture
Guest

hi. this is a real campaign for our client RANY, Reunion Hot Wheels dealer.
it was published in several magazines. true it is stock, with retouch by www.beefactory.be.
you can also visit www.luvi-ogilvy.com
best
Pedro - Ogilvy Reunion

Guest's picture
Guest

but is a copy.
See the data in: http://adsoftheworld.com/media/print/hot_wheels_sign_2
I am talking about the idea.

Dzsoi's picture
Dzsoi
6312 pencils

Same stockimage used for a different idea. Almost all hotwheels ads play on some kind of the similarity between toy cars and real cars - here we have speed exaggeration, there we have an object from the real environment transfered to the world of toy cars (namely: road signs).

Hibon's picture
Hibon
3731 pencils

That's honest, tks!

Simple ideas are the best !

Guest's picture
Guest

true. I should have done some more checking before doing. it is misfortune to find someone as already used the same image for the same brand, fake or not.
best
Pedro - Ogilvy Reunion

Guest's picture
Guest

Misfortune is having the exact same idea.
Having the exact same image in unbelievable.

Guest's picture
Guest

Ah so same dog two different ads. Sort of like Charlise Theron
models for ChristianD'or. So Fido does for hot wheels......Good going doggy

IRONWORKS's picture
IRONWORKS
222 pencils

why must be cat and dog?

Guest's picture
Guest

You can find this photo (stockphoto) on other ad's and brands.(this is what happens using bank images) But this is a stronger idea and execution than the Miami Ad School for Hotwheels.

shortafella's picture
shortafella
1059 pencils

very funny. cool

Guest's picture
Guest

cepillo !

Guest's picture
Guest

esto es fusil descarado

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