Hotwheels: Petz, Dog
Advertising Agency: Luvi Ogilvy, Reunion
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Stockimages
Retouch: Bee factory
Published: June 2010
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
20 Comments
HotWheels is copying PlayStation's communication approach. The difference between the two brands, however, is that one is used by children and the other one by adolescents and young adults.
ps: I am beginning to think that these are fake ads, along with the others we recently saw.
Hmmm, and what makes you think that? You could be right, after all it's a stockphoto, just add effect and logo and your ad is ready. If so, it's a shame. Is there some sort of 'reality-check'? Ivan?
Those who are familiar with PlayStation ads would know what I mean. PS ads are usually (I should probably say always) irrelevant, bizarre, nonsensical, etc. So these recent hotwheels campaigns are beginning to look a lot like PS's campaigns.
copying their communicaiton approach? you think there's a global brand manager on hot wheels?
these are shite. and i think we've seen enough hot wheels ads. come up with a different product to do fake ads. please.
Execution could be better, but very nice idea.
SAME IMG http://adsoftheworld.com/media/print/hot_wheels_sign_2 ........ search before making is good
At least this agency told us that the photo comes from Stockimages:-) This idea is about speed, and if the ad is a fake it's a shame but if not is not bad at all.
Simple ideas are the best !
This is a copy of: http://adsoftheworld.com/media/print/hot_wheels_sign_2
hi. this is a real campaign for our client RANY, Reunion Hot Wheels dealer.
it was published in several magazines. true it is stock, with retouch by www.beefactory.be.
you can also visit www.luvi-ogilvy.com
best
Pedro - Ogilvy Reunion
but is a copy.
See the data in: http://adsoftheworld.com/media/print/hot_wheels_sign_2
I am talking about the idea.
Same stockimage used for a different idea. Almost all hotwheels ads play on some kind of the similarity between toy cars and real cars - here we have speed exaggeration, there we have an object from the real environment transfered to the world of toy cars (namely: road signs).
That's honest, tks!
Simple ideas are the best !
true. I should have done some more checking before doing. it is misfortune to find someone as already used the same image for the same brand, fake or not.
best
Pedro - Ogilvy Reunion
Misfortune is having the exact same idea.
Having the exact same image in unbelievable.
Ah so same dog two different ads. Sort of like Charlise Theron
models for ChristianD'or. So Fido does for hot wheels......Good going doggy
why must be cat and dog?
You can find this photo (stockphoto) on other ad's and brands.(this is what happens using bank images) But this is a stronger idea and execution than the Miami Ad School for Hotwheels.
very funny. cool
hopa, scuze
cepillo !
esto es fusil descarado