Hotwheels: Hands

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Photographer: Artluzstudio
Published: January 2008


vaseem's picture
54 pencils


Saatchi Makak's picture
Saatchi Makak
246 pencils


washiam's picture
445 pencils

can someone explain this?

sbergus's picture
4 pencils

Hotwheels are powered by your fingers, eight fingers = V8 engine

dododen's picture
302 pencils

I think there is only 6

ivan's picture

The pinkies are covered.

phoamcor's picture
1284 pencils

Maybe in Budapest this is brilliant.

iwannatalktosamson's picture
701 pencils

Where are the other fingers?

jebus's picture
494 pencils

Would be better if the visual wasn't so forced that they had to put 'V6 Engine' on the left there.

triqaziz's picture
133 pencils

it's a mind blowing job, the creative of this ad first think advance and than more advance. an human mechanical (human's hand) take the mechine to the next level.
good show.

Gabor! salut to your mind

klaussnow's picture
1675 pencils

absolutely indecipherable without the title

... its already been done...

Leeds United's picture
Leeds United
96 pencils

That´s why they have a title.

Calibarak's picture
302 pencils

What is the idea?

havelock's picture
14 pencils

I think this is very clever!

cesaperaza's picture
2 pencils

do you think a kid would understand this??? i love the ad, but would a kid feel an uncontrolable need to go run put and buy a hot wheels car because he was shocked by interlocked hands???

don't really think so...

Great creative work anyways

Ratko's picture
113 pencils

where are the thumbs is the biggest question here ?

Malala's picture
295 pencils

Ratko is correct .not in the target audience.

Malala's picture
295 pencils

sorry Ratko, earlier comment should go to cesaperaza.

Disco Munky's picture
Disco Munky
3900 pencils

This is a clever idea but it isn't a very inspired visual. Needs more fun in it. This almost looks like a car ad, that might have been the intention but that's maybe not the way to go when talking about kids toys.

"Make a name, or be defamed"

Doin' it for the points

marco's picture
118 pencils

V7????? I can see another finger in the background.

bottleHeD's picture
84 pencils

Hah, this is cool, but the kids wouldn't understand it..

bknowlden's picture
3647 pencils

Quite a reach...

The Pope's picture
The Pope
124 pencils

This is simple: Done by creatives to be seen by creatives. Absolut Fake, and i also add that it is not good at all.
If you are a cannes jury, you will see it go through.

Nanel's picture
283 pencils

so many stupid comments. the ad is simple, clever. hot wheels, powered by your fingers.

someone wrote here that this ad is indecipherable without the title, hahahahahahahahahaha. have you ever heard of a copywriter?

ADict's picture
88 pencils

only to participate in an advertising festival, this wouldn't do to much in the real life for the brand, is a great and fresh approach though

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