Hotwheels: Hands

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Photographer: Artluzstudio
Published: January 2008

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25 comments

vaseem's picture
vaseem
54 pencils

Awesome!!!!!!

Saatchi Makak's picture
Saatchi Makak
248 pencils

Boredom.

washiam's picture
washiam
443 pencils

can someone explain this?

sbergus's picture
sbergus
4 pencils

Hotwheels are powered by your fingers, eight fingers = V8 engine

dododen's picture
dododen
302 pencils

I think there is only 6

ivan's picture
ivan

The pinkies are covered.

Ivan Raszl, admin of AotW

phoamcor's picture
phoamcor
1284 pencils

Maybe in Budapest this is brilliant.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Where are the other fingers?

jebus's picture
jebus
470 pencils

Would be better if the visual wasn't so forced that they had to put 'V6 Engine' on the left there.

triqaziz's picture
triqaziz
133 pencils

it's a mind blowing job, the creative of this ad first think advance and than more advance. an human mechanical (human's hand) take the mechine to the next level.
good show.

Gabor! salut to your mind

klaussnow's picture
klaussnow
1677 pencils

absolutely indecipherable without the title

... its already been done...

Leeds United's picture
Leeds United
96 pencils

That´s why they have a title.

Calibarak's picture
Calibarak
302 pencils

What is the idea?

havelock's picture
havelock
14 pencils

I think this is very clever!

cesaperaza's picture
cesaperaza
2 pencils

do you think a kid would understand this??? i love the ad, but would a kid feel an uncontrolable need to go run put and buy a hot wheels car because he was shocked by interlocked hands???

don't really think so...

Great creative work anyways

Ratko's picture
Ratko
113 pencils

where are the thumbs is the biggest question here ?

Malala's picture
Malala
295 pencils

Ratko is correct .not in the target audience.

Malala's picture
Malala
295 pencils

sorry Ratko, earlier comment should go to cesaperaza.

Disco Munky's picture
Disco Munky
3900 pencils

This is a clever idea but it isn't a very inspired visual. Needs more fun in it. This almost looks like a car ad, that might have been the intention but that's maybe not the way to go when talking about kids toys.

"Make a name, or be defamed"

Doin' it for the points

marco's picture
marco
118 pencils

V7????? I can see another finger in the background.

bottleHeD's picture
bottleHeD
84 pencils

Hah, this is cool, but the kids wouldn't understand it..

bknowlden's picture
bknowlden
3647 pencils

Quite a reach...

The Pope's picture
The Pope
124 pencils

This is simple: Done by creatives to be seen by creatives. Absolut Fake, and i also add that it is not good at all.
If you are a cannes jury, you will see it go through.

Nanel's picture
Nanel
283 pencils

so many stupid comments. the ad is simple, clever. hot wheels, powered by your fingers.

someone wrote here that this ad is indecipherable without the title, hahahahahahahahahaha. have you ever heard of a copywriter?

ADict's picture
ADict
88 pencils

only to participate in an advertising festival, this wouldn't do to much in the real life for the brand, is a great and fresh approach though

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