Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
shouldnt these ads be aimed more towards kids..
Precisely, Will kids understand this ?
Karthik M.
> karthikm.gd@gmail.com
Karthik M.
i think they're aimed at collectors
Kids don't give awards. :-)
kids dont give awards is good haha
people who buy the toys for the kids ?? think before say something.
What's with the random cars tucked in the background of each of these ads? Unnecessary...
--
brandon
--
brandon
www.brandonknowlden.com
i agree with MO, the ads should be aimed at kids. This is a classic example of ad made only for awards. But thats not the basic aim of advertising. The agency concerned should take a note....
the ad idea is brilliant
this is the best of the campaign in my opinion its understandable
second everyone here is right... the market is completely off.
This ad seems to be focused more on collectors.. but it should be toward kids.. then again if they are collectors they're already gonna buy the hot wheels so why bother with this ad? This ad is specifically more toward kids but they messed it up to adults.. no adult is gonna buy it unless they're stoned college students.
-jason
@ Jason: no adult is gonna buy it unless they're stoned college students.
No, I would. Even though i don't come under that or a "collector".
This ad actually made me feel like buying one.
Not consciously, but subconsciously yes. Just yesterday, I was walking in a Mall and I saw a stand with these collector cars and I had force myself not to buy a Lamborghini. I would never have looked twice if I were not exposed to this campaign. When I look at these ads it reminds me of my happy childhood, where everything served as a terrain for some toy car fun.
Yea Ivan Hotwheels is pretty much a cult brand I guess. I would rather have MatchBox
do something like this. :o)
This ad could be aimed at adult collectors or the parents of young children. I have a little boy, and this reminds me of all the joy I got from a simple Matchbox car. And it's all about kids making their own fun, rather than sitting in front of a TV. It honestly makes me want to go buy one for him.
Plus, there's something shady about doing ads aimed at small children.
I don't understand how anyone could critisize this work.
These ads make me want to buy Hotwheels for my kids. I don't think the same can be said for any other work I've seen for toy cars, which have for the most part been funny scale jokes.
It's brilliant to take advantage of hot wheels' heritage - that Dad used to have these toys and love them.
Why not advertise to adults under these unique circumstances.
Great.
Having cars scattered around in the background, under things is just another nice insight. I find my kids cars everywhere at home.
Post new comment