12 comments

Axxl's picture
Axxl
208 pencils

I don't like these small-car-ads anymore. All the same. Boring.

addyhoch10's picture
addyhoch10
2592 pencils

come on axxl, what about your honda monkey ad? :)

PeteHH's picture
PeteHH
202 pencils

Not bad. At least it's a small-car-ad that even kids will understand. Nice art-direction.

salamandos's picture
salamandos
1947 pencils

it's ok, don't like the art, the background is too blurry

the.adnerd's picture
the.adnerd
160 pencils

same ad, with barbie's hair, done by ogilvy sao paulo couple of years ago

it's nice. i like

Desi's picture
Desi
1052 pencils

Nice stuff.

popdistortion's picture
popdistortion
1594 pencils

The fact that they are small has been done enough now. Isn't there more to this product?

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

how much cooler would it have been if the draft ripped Barbie's clothes off? every Barbie doll ends up naked, and sexless, within the first 2 years anyway.

salamandos's picture
salamandos
1947 pencils

good thought

addyhoch10's picture
addyhoch10
2592 pencils

i'm not sure if "even kids" would get this as PeteHH said, kinda depends on their age but i don't think most kids would link this picture with a fast driving car. that's a typical adult train of thought, kids usually don't think outside the box - when they see a car, it's a car ad, when they see a barbie, it has to be a barbie ad. of course this is of no importance as toy ads are primary targeted at adults anyway. haha

agree with jonny lonestar, the naked barbie would be much better. some would say it's sexist, blabla, but it would perfectly fit into this latin american way of raising little macho monsters. ahhhhh, my sweet stereotypes.

slim's picture
slim
1047 pencils

Maybe those ex-saatchis China kids could have a crack at a Hotwheels scam?

I see burning cars.... charred bodies.......

KimKong's picture
KimKong
198 pencils

I think this is a perfect way to incorporate two hugely iconic Mattel products.

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