Hotwheels: Baldy

Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Creative Director: Will Rust
Art Director: Zoltan Visy
Copywriters: Karolina Galacz, Balazs Vizi
CGI Photographer: Thomas Mangold
Planner: Martin Alles
Published: December 2011

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19 comments

Billoughsby's picture
Billoughsby
5091 pencils

The Hot Wheels Brand. Love it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Could this ad be for any other brand?

Billoughsby's picture
Billoughsby
5091 pencils

Maybe. Maybe not. Depends. Possibly. Then again...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

If we said "DO A MOUSE WITH 'WET' PANTS VERSION!!!"... do you think Hungary would oblige?

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

Maybe. But since we don't speak Hungarian, they might bring us a bowl of goulash instead.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Hey Hungary... egér wets a nadrágját... ?

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

Uband thube subign subaid "Ububbubi Spubokuben Hubere".

Cubount mube ubin.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

thedesignaddict's picture
thedesignaddict
5331 pencils

By far, the best one.

Nike Diesel's picture
Nike Diesel
13339 pencils

Agree with comment above, this works much better IMO.

lukrasunil's picture
lukrasunil
6 pencils

i like it

lukrasunil's picture
lukrasunil
6 pencils

i like it

Tc4792's picture
Tc4792
33 pencils

Took me a second longer on this one, than the others. Wish you could just see the tail of the car. Still great.

thedesignaddict's picture
thedesignaddict
5331 pencils

Totally disagree. There should be no sign of the car. That's why the 'old man mouse' is the weakest execution - the tire marks kill the ad.

simonds08's picture
simonds08
598 pencils

the tire marks are fine... in fact i wonder how the ad with the old man would look if shot from inside the car looking at the rear view mirror.

Hadrons's picture
Hadrons
5743 pencils

My fav.
Brought out memories from long distance childhood...

Great print campaign for everlasting toys.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

Like

Roger Keynes's picture
Roger Keynes
5497 pencils

Mouse poo! Mouse poo! ;)

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

(In North by Northwest, Cary Grant pronounces "dandruff" with the accent on the second syllable.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Manoma's picture
Manoma
1093 pencils

So good !

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