Hotel Camino Real: Stories, 2

Too many stories in every corner.

Advertising Agency: LaBase, México City, Mexico
Creative Directors: Candy Crudele, Andrés Cedillo, Walter Malo, Elizabeth Gomez
Art Director: Walter Malo
Copywriter: Elizabeth Gomez
Illustrator: Antonio Vilchis
Photographer: Carlos Arnauz

June 2011


mrtanner's picture
6 pencils

Seems like an opportunity lost. The pages idea is okay, but why not inject a little color or something interesting on the pages.

Church Money's picture
Church Money
76 pencils

Not sure what they were going for, but "Too many stories in every corner" really shoudn't be the line they ended up with. It's mostly because "too many" has a negative charge. It seems like they're trying to push the heritage of this place, but I'm not really getting it. The visual is sadly forced to fit the copy. I'm not excited to read that giant book, and i'm not excited by this ad.

Marcupolo's picture
206 pencils

like the concept of each piece of mexico reveal a old and great story.

bhuvneshwar.chd's picture
989 pencils

good one like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

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