Hot Wheels: Speed, Pain
Advertising Agency: Ogilvy, Venezuela
Creative: Oscar Gamez
Photographer: David Gonzalez
Published: June 2010
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34 Comments
Does enyone on this world know what Hot wheels is?
Toy cars. My favourites.
Hot wheels is a very popular make of miniature toy cars. Google is a good first step when you don't know something.
Hot Wheels is a VERY popular brand of mass produced die-cast toy cars made by Mattel (same guys who make Barbie). Sold everywhere in the Americas, Asia, Australia, Europe, Middle East and Africa. They also have a high collectible value. Their chief rival is Matchbox.
So yes, a lot of people know about it. And likely, the target market which are toy buyers, parents and even collectors are more than aware.
While it isn't what spacemanghandi intended, this assumption reminds me of people on this board assuming a product is a scam because they never heard of the brand. Which is sometimes unfair to the small brands. Does this mean we should stop making ads for local clients?
Would you laugh at a brand like Anta which isn't as famous as Nike, Adidas or even And1, Reebok and Mizuno? Well, it is the number one shoe in China and by sheer volume is beating most of those better known brands. They recently signed Kevin Garnett and their agency is a multi-national.
Yet I'm pretty sure some arrogant kid here would be quick to point out that an Anta ad is a scam solely on his or her personal ignorance of the brand.
So fellas, please Google before you leap.
are you fucking kidding me? are you even from this planet at all to make such an ignorant question?
toy cars
It's a toy car manufacturer, actually, well known...
toy car
I Do!!!!!!!!!!!!
NO ENTIENDO PORQUE TIENE EXACTAMENTE EL MISMO FONDO
Serán dos hermanitas que lógicamente viven y juegan en la misma casa. O será que hicieron la producción de apuro en la agencia y era la única pared presentable.
Actually hot wheels from time to time cleans up in the awards shows. Because it's been awarded quite a few times it has quite a high level of difficulty to get something fresh. Unfortunately this campaign is way below the level that's been set. Plus, let's be honest, it looks like blatant scam. No way would this have run as an ad. Totally off brand with concept and art direction.
Agree. If you decide to make a scam ad and you choose a product for the award-winning-factor, it better be good. That is why it's not just wrong but rather pathetic.
El fondo esta por las lineas,
como una pista de carreras.
Buen concepto, me encanto.
y que tiene que ver el fondo de lineas con una pista de carreras???. TERRIBLE la direccion de arte, parece que lo hubieran hecho un par de estudiantes y no una agencia de publicidad.
jajajajaj
Not good.
Write a wise saying and your name will live forever – Anonymous.
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I'm against anything that would make a girl cry...!
very sad picture I hope she is good
me encanta todas las fotoos salieron supeeer coool FELICITACIONES esas fotos son lo maximo
Se ve a la niña desconsolada por algo que paso muy rapido y destruyo sus juguetes, Felicitaciones.
Sorry I dont get it. Why is she so upset??
well, it goes like this: the girl wanted "speed" with her baby-cart and failed. Go buy some REAL toy car.
the other prints too just want to say that, normal toys aren't for speed, for they shall bring nothing but disaster playing speedy with them. So go with hot-wheel for your speedmaniac children with guaranteed safety.
Donde publico este fantasma?
Hot Wheels- Speed, better idea and also from Ogilvy see link: http://www.laissemoitedire.com/ext/http://www.laissemoitedire.com/cate...
Simple ideas are the best !
Que rasgo tan triste tiene, como si perdio algo demucho valor. Felicitaciones
misunderstanding. eng is not my mother tongue. I mainly wanted to point out that someone who does not know the brand ad does not say much. thats it. in my country don't sell hot wheels. sorry for unintentional provocation...
I Like this concept of speed. Good idea and execution.
My first reaction to this ad was: oh, car crash. with victims.
sorry, did not like it.
Buen aviso. Felicitaciones.
A los estudiantes que opinaron arriba: por favor documéntense un poco más antes de ser "críticos".
Congratulations!!! Estas fotos estan super bien. Desde Arizona, Estados Unidos.
Aqui la beba expresa triteza por la velocidad de los carros y sale bien chevere. Congratulations desde Arizona, Estados Unidos.!!
muy bueno el trabajo publicitario
mierda de campaña de direccion de arte de todo