Hot Wheels: Speed, Pain

Advertising Agency: Ogilvy, Venezuela
Creative: Oscar Gamez
Photographer: David Gonzalez
Published: June 2010

34 comments

spacemanghandi's picture
spacemanghandi
156 pencils

Does enyone on this world know what Hot wheels is?

Guest's picture
Guest

Toy cars. My favourites.

Matt Tonkin's picture
Matt Tonkin
168 pencils

Hot wheels is a very popular make of miniature toy cars. Google is a good first step when you don't know something.

Guest's picture
Guest

Hot Wheels is a VERY popular brand of mass produced die-cast toy cars made by Mattel (same guys who make Barbie). Sold everywhere in the Americas, Asia, Australia, Europe, Middle East and Africa. They also have a high collectible value. Their chief rival is Matchbox.

So yes, a lot of people know about it. And likely, the target market which are toy buyers, parents and even collectors are more than aware.

While it isn't what spacemanghandi intended, this assumption reminds me of people on this board assuming a product is a scam because they never heard of the brand. Which is sometimes unfair to the small brands. Does this mean we should stop making ads for local clients?

Would you laugh at a brand like Anta which isn't as famous as Nike, Adidas or even And1, Reebok and Mizuno? Well, it is the number one shoe in China and by sheer volume is beating most of those better known brands. They recently signed Kevin Garnett and their agency is a multi-national.

Yet I'm pretty sure some arrogant kid here would be quick to point out that an Anta ad is a scam solely on his or her personal ignorance of the brand.

So fellas, please Google before you leap.

picopalqlea's picture
picopalqlea
999 pencils

are you fucking kidding me? are you even from this planet at all to make such an ignorant question?

Guest's picture
Guest

toy cars

Guest's picture
Guest

It's a toy car manufacturer, actually, well known...

Guest's picture
Guest

toy car

Guest's picture
Guest

I Do!!!!!!!!!!!!

rehpani's picture
rehpani
312 pencils

NO ENTIENDO PORQUE TIENE EXACTAMENTE EL MISMO FONDO

silvi's picture
silvi
4172 pencils

Serán dos hermanitas que lógicamente viven y juegan en la misma casa. O será que hicieron la producción de apuro en la agencia y era la única pared presentable.

Guest's picture
Guest

Actually hot wheels from time to time cleans up in the awards shows. Because it's been awarded quite a few times it has quite a high level of difficulty to get something fresh. Unfortunately this campaign is way below the level that's been set. Plus, let's be honest, it looks like blatant scam. No way would this have run as an ad. Totally off brand with concept and art direction.

Dzsoi's picture
Dzsoi
6312 pencils

Agree. If you decide to make a scam ad and you choose a product for the award-winning-factor, it better be good. That is why it's not just wrong but rather pathetic.

Guest's picture
Guest

El fondo esta por las lineas,
como una pista de carreras.
Buen concepto, me encanto.

Guest's picture
Guest

y que tiene que ver el fondo de lineas con una pista de carreras???. TERRIBLE la direccion de arte, parece que lo hubieran hecho un par de estudiantes y no una agencia de publicidad.

Guest's picture
Guest

jajajajaj

Anonymous Author's picture
Anonymous Author
1541 pencils

Not good.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dthlb72's picture
dthlb72
545 pencils

I'm against anything that would make a girl cry...!

Guest's picture
Guest

very sad picture I hope she is good

Guest's picture
Guest

me encanta todas las fotoos salieron supeeer coool FELICITACIONES esas fotos son lo maximo

Guest's picture
Guest

Se ve a la niña desconsolada por algo que paso muy rapido y destruyo sus juguetes, Felicitaciones.

Ensamblador's picture
Ensamblador
237 pencils

Sorry I dont get it. Why is she so upset??

osakan's picture
osakan
42 pencils

well, it goes like this: the girl wanted "speed" with her baby-cart and failed. Go buy some REAL toy car.

the other prints too just want to say that, normal toys aren't for speed, for they shall bring nothing but disaster playing speedy with them. So go with hot-wheel for your speedmaniac children with guaranteed safety.

Guest's picture
Guest

Donde publico este fantasma?

Hibon's picture
Hibon
3736 pencils

Hot Wheels- Speed, better idea and also from Ogilvy see link: http://www.laissemoitedire.com/ext/http://www.laissemoitedire.com/cate...

Simple ideas are the best !

Guest's picture
Guest

Que rasgo tan triste tiene, como si perdio algo demucho valor. Felicitaciones

spacemanghandi's picture
spacemanghandi
156 pencils

misunderstanding. eng is not my mother tongue. I mainly wanted to point out that someone who does not know the brand ad does not say much. thats it. in my country don't sell hot wheels. sorry for unintentional provocation...

Guest's picture
Guest

I Like this concept of speed. Good idea and execution.

Guest's picture
Guest

My first reaction to this ad was: oh, car crash. with victims.
sorry, did not like it.

Guest's picture
Guest

Buen aviso. Felicitaciones.

A los estudiantes que opinaron arriba: por favor documéntense un poco más antes de ser "críticos".

Guest's picture
Guest

Congratulations!!! Estas fotos estan super bien. Desde Arizona, Estados Unidos.

Guest's picture
Guest

Aqui la beba expresa triteza por la velocidad de los carros y sale bien chevere. Congratulations desde Arizona, Estados Unidos.!!

Guest's picture
Guest

muy bueno el trabajo publicitario

Guest's picture
Guest

mierda de campaña de direccion de arte de todo

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