Hot Wheels: Sign, 3

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

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16 comments

Guest's picture
Guest

so explicit

Blessed Besse's picture
Blessed Besse
104 pencils

so very explicit

Guest's picture
Guest

the ads for matchbox cars is much better, don't you think?

Guest's picture
Guest

I disagree. I think it ad is perfect for children. because it is children who attempt to find other ways to get action or adventure. and the stairs is classic. useful. shows a lot of detail.

alnore's picture
alnore
212 pencils

but would children understand this?

Guest's picture
Guest

this ad is not for the children is for the parents... think a bit more before write... sorry my english

ska's picture
ska
61 pencils

Looks like children did the ad.

"Don't shoot the messenger."

Guest's picture
Guest

Every Challenge is an opportunity

Guest's picture
Guest

Nice Concept, Sensible Execution.
"Every Challenge is an opportunity"

Guest's picture
Guest

hey, i din't get the concept? what does it mean? does it mean that it is adventurous to climb these stairs?

mckeephoto's picture
mckeephoto
83 pencils

Actually, I don't think the ad is aimed at children at all. The photo is aimed at the adult who played with the cars as a child. And, who has a child now..

And, who doesn't mind getting their walls knicked up as the little buggers shoot the cars down the stairs, creating sneaky traps for unwary adults walking through.

monicamexico's picture
monicamexico
830 pencils

I don't get this one. Sorry.

phoamcor's picture
phoamcor
1284 pencils

lame garbage

Guest's picture
Guest

not good enough, i'm afraid.

have a look at what got gold at cannes last year. that's the bench mark.

these don't even come close.

akhtar's picture
akhtar
4 pencils

i agree. i dont get the ad. is it really for children

Guest's picture
Guest

Yes, is for the parents. Yes, these is a great ad. so much better than http://adsoftheworld.com/media/print/hotwheels_petz_dog

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