Hot Wheels: Sign, 3

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

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Guest's picture

so explicit

Blessed Besse's picture
Blessed Besse
104 pencils

so very explicit

Guest's picture

the ads for matchbox cars is much better, don't you think?

Guest's picture

I disagree. I think it ad is perfect for children. because it is children who attempt to find other ways to get action or adventure. and the stairs is classic. useful. shows a lot of detail.

alnore's picture
212 pencils

but would children understand this?

Guest's picture

this ad is not for the children is for the parents... think a bit more before write... sorry my english

ska's picture
61 pencils

Looks like children did the ad.

"Don't shoot the messenger."

Guest's picture

Every Challenge is an opportunity

Guest's picture

Nice Concept, Sensible Execution.
"Every Challenge is an opportunity"

Guest's picture

hey, i din't get the concept? what does it mean? does it mean that it is adventurous to climb these stairs?

mckeephoto's picture
83 pencils

Actually, I don't think the ad is aimed at children at all. The photo is aimed at the adult who played with the cars as a child. And, who has a child now..

And, who doesn't mind getting their walls knicked up as the little buggers shoot the cars down the stairs, creating sneaky traps for unwary adults walking through.

monicamexico's picture
830 pencils

I don't get this one. Sorry.

phoamcor's picture
1284 pencils

lame garbage

Guest's picture

not good enough, i'm afraid.

have a look at what got gold at cannes last year. that's the bench mark.

these don't even come close.

akhtar's picture
4 pencils

i agree. i dont get the ad. is it really for children

Guest's picture

Yes, is for the parents. Yes, these is a great ad. so much better than

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