Hot Wheels: Sign, 2

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

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Guest's picture

So implict

Jesperen's picture
12 pencils

I like it a lot. The ad places me inside the head of a curious and adventurous 4-year old. Good job!

Fewer words are always better

Guest's picture

My 4 years old son will not get it. He wanna see sharks and dragons eating cars. Sory about the english.

phoamcor's picture
1284 pencils


Guest's picture

I love the ad, and concept of these, however the tag line seems confusing, I would think something more that relates to the road like adventure around every corner or something.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the campaign for it's simplicity =)

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