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Hot Wheels: Sign, 2

Hot Wheels: Sign, 2
Your rating: None Average: 4.8 (12 votes)

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

6 Comments

Guest's picture
Guest | Tue, 2009-02-17 00:36

So implict

Jesperen's picture 12 pencils
Jesperen | Tue, 2009-02-17 04:58

I like it a lot. The ad places me inside the head of a curious and adventurous 4-year old. Good job!

Fewer words are always better

Fewer words are always better

Guest's picture
Guest | Tue, 2009-02-17 11:45

My 4 years old son will not get it. He wanna see sharks and dragons eating cars. Sory about the english.

phoamcor's picture 1190 pencils
phoamcor | Tue, 2009-02-17 13:46
1

barf

Guest's picture
Guest | Tue, 2009-02-17 14:25

I love the ad, and concept of these, however the tag line seems confusing, I would think something more that relates to the road like adventure around every corner or something.

Jaap Grolleman's picture 6306 pencils
Jaap Grolleman | Mon, 2010-09-13 11:13

I like the campaign for it's simplicity =)

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