Hot Wheels: Sign, 1

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

11 comments

Art School Sucks's picture
Art School Sucks
12 pencils

holy shit that's hilarious!

Guest's picture
Guest

one more "member from 19 hours ago" comment.

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Guest

dont get it

Guest's picture
Guest

Hey,people will slip if they walk on the cracked floor, are they trying to portray that?

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Guest

I don't get it either.

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Guest

I think I get it, but your copy line isn't very well written, especially for the audience (sounds more like a line for a Lexus ad or something). "Adventure in the smallest places" might make more sense.

phoamcor's picture
phoamcor
1284 pencils

barf again

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Guest

this is idea for MATCHBOX

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Guest

like 2006 matchbox ad

picktokyo's picture
picktokyo
1404 pencils

what's so hilarious? worse still, it's single.

s1bs's picture
s1bs
399 pencils

too much, the tiles shouldn't be that damaged. It needs to be more subtle, because the kids' adventures are happening at home. nice concept tho.

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