Hot Wheels: Parquet

Advertising Agency: Ogilvy, London, UK
Creative Director: Alasdair Graham
Head Of Art: Andy Bird
Art Directors: Jason Mendes
Copywriters: Jason Mendes
Photographers: Chris Jelley, Photolibrary
Retoucher: Trevor Qizilbash @ Tag
Art Buyers: Coral Stafford, Brigette Martin
Agency Producer: Mark Doyle
Account Manager: Leah Walsh
Account Supervisor: Kate Dowling
Published: April 2009

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29 comments

Guest's picture
Guest

oh great! more hot wheels!!!!
mediocre and the easiest assignment in the world

StarlaY's picture
StarlaY
310 pencils

I like the idea but, the execution could have been much better.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

Thats some bad photoshop.

Guest's picture
Guest

Thats some bad photoshop.

amin24e's picture
amin24e
127 pencils

not very bad
Spark of creativity | http://www.felket.blogspot.com

TRICKY's picture
TRICKY
3950 pencils

no wonder there's a world wide crisis in fact when you see the credits you realize that a lot of people aren't working

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

wtf?!??!?!

Guest's picture
Guest

One of the worst campaigns. No wonder!!! Its from London. I am sure it will Cannes. You racist white male creatives... stop giving each other hand jobs.

Hibon's picture
Hibon
3731 pencils

I think i know who is the racist here....you must go to see a doctor brother!!!!

Simple ideas are the best !

Guest's picture
Guest

Brother??? Where did you learn that?? If you are in British advertising, look around to see how many coloured people there are around you. Only the elite white British brotherhood among award juries have kept you/london creative. Even if that means awarding campaigns like these created by the other members of mostly male white British brotherhood. Its a creative reputation created by giving hand jobs. Go get some creative sense from people of Brazil.

Guest's picture
Guest

Nos somos todos irmaos cara, nao è por ser brasileiro que somos "alliens"...tambem è tempo de acabar com essa "treta" de cor de pele e creatividade preto & branco. O mundo vive em "multicolour"...voce ainda esta no preto e branco.

Guest's picture
Guest

dam dude you've got some issues.

Hibon's picture
Hibon
3731 pencils

dam dude....

Simple ideas are the best !

My_friend_Goo's picture
My_friend_Goo
289 pencils

I like it. Execution could have been better though

Hibon's picture
Hibon
3731 pencils

Bad execution....3/10 idea.

Simple ideas are the best !

miko1aj's picture
miko1aj
3098 pencils

What a terrible landscape photo. Is it taken from flickr? Come on!

ADcoke's picture
ADcoke
160 pencils

i don`t think so

andrewnhem's picture
andrewnhem
27 pencils

I think that all twelve people on credit for this assignment could have tried a bit harder to create something fresh.

This piece is as if Photoshop had a "Take a Dump" tool and the AD used it liberally.

StarlaY's picture
StarlaY
310 pencils

loved that photoshop comment.:) this and my country's prime minister's recent mistake in a press meeting, saying: "they claim those pictures were enhanced by photoshock! There's no photoshock!!"

but yep, this lay out is a total photoshock!

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

Ok, good idea, let me know when you finish!

DarkSide's picture
DarkSide
1068 pencils

1 head of art, 2 art directors and a very bad photoshop

Guest's picture
Guest

One of the greatest campaigns. No wonder!!! Its from Brazil. I am sure it will Cannes. You racist black male creatives... stop giving each other hand jobs.

Chris's picture
Chris
1987 pencils

horrible photo retouching job. And get a better image, I'm sure Ogilvy will fork out a few bucks for a stock image instead of shooting the office floor and ripping a low res off flikr.
Idea...Average.

Guest's picture
Guest

great campaign. The other two look better than this one.

Black Fauns's picture
Black Fauns
137 pencils

Me like, very much.

louie_wang's picture
louie_wang
160 pencils

ok,nice

Guest's picture
Guest

But art direction, good idea!

Guest's picture
Guest

who honestly gets a brief like this? it's for hot wheels, but do whatever you like.

crappy ad, for award purposes only.

Guest's picture
Guest

Brazil has no creativity. You rip off the old ideas that Europe has use and abused over the last 10 years. Brazil will always be 10 steps behind us!!!!

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