Hot Wheels: Parquet
Advertising Agency: Ogilvy, London, UK
Creative Director: Alasdair Graham
Head Of Art: Andy Bird
Art Directors: Jason Mendes
Copywriters: Jason Mendes
Photographers: Chris Jelley, Photolibrary
Retoucher: Trevor Qizilbash @ Tag
Art Buyers: Coral Stafford, Brigette Martin
Agency Producer: Mark Doyle
Account Manager: Leah Walsh
Account Supervisor: Kate Dowling
Published: April 2009
29 Comments
oh great! more hot wheels!!!!
mediocre and the easiest assignment in the world
I like the idea but, the execution could have been much better.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
Thats some bad photoshop.
Thats some bad photoshop.
not very bad
Spark of creativity | http://www.felket.blogspot.com
no wonder there's a world wide crisis in fact when you see the credits you realize that a lot of people aren't working
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
wtf?!??!?!
One of the worst campaigns. No wonder!!! Its from London. I am sure it will Cannes. You racist white male creatives... stop giving each other hand jobs.
I think i know who is the racist here....you must go to see a doctor brother!!!!
Simple ideas are the best !
Brother??? Where did you learn that?? If you are in British advertising, look around to see how many coloured people there are around you. Only the elite white British brotherhood among award juries have kept you/london creative. Even if that means awarding campaigns like these created by the other members of mostly male white British brotherhood. Its a creative reputation created by giving hand jobs. Go get some creative sense from people of Brazil.
Nos somos todos irmaos cara, nao è por ser brasileiro que somos "alliens"...tambem è tempo de acabar com essa "treta" de cor de pele e creatividade preto & branco. O mundo vive em "multicolour"...voce ainda esta no preto e branco.
dam dude you've got some issues.
dam dude....
Simple ideas are the best !
I like it. Execution could have been better though
Bad execution....3/10 idea.
Simple ideas are the best !
What a terrible landscape photo. Is it taken from flickr? Come on!
http://www.mixcloud.com/miko1aj/
i don`t think so
I think that all twelve people on credit for this assignment could have tried a bit harder to create something fresh.
This piece is as if Photoshop had a "Take a Dump" tool and the AD used it liberally.
loved that photoshop comment.:) this and my country's prime minister's recent mistake in a press meeting, saying: "they claim those pictures were enhanced by photoshock! There's no photoshock!!"
but yep, this lay out is a total photoshock!
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
Ok, good idea, let me know when you finish!
1 head of art, 2 art directors and a very bad photoshop
I comment the comments
One of the greatest campaigns. No wonder!!! Its from Brazil. I am sure it will Cannes. You racist black male creatives... stop giving each other hand jobs.
horrible photo retouching job. And get a better image, I'm sure Ogilvy will fork out a few bucks for a stock image instead of shooting the office floor and ripping a low res off flikr.
Idea...Average.
great campaign. The other two look better than this one.
Me like, very much.
ok,nice
But art direction, good idea!
who honestly gets a brief like this? it's for hot wheels, but do whatever you like.
crappy ad, for award purposes only.
Brazil has no creativity. You rip off the old ideas that Europe has use and abused over the last 10 years. Brazil will always be 10 steps behind us!!!!