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24 Comments
what they wants to sale????
Toy cars.
Beend done. For BMW/Mini.
stop. please. i can't stand anymore ads about toy car saying they are small.
mercy.
Is this from the same agency as the shark attack ad? The photography seems quite similar to me.
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http://www.lookatmyads.blogspot.com
Not another toy car ad.
But okay, the idea is nice if there aren't any toy car ads out there. I think only the Lift and the guy holding a checkered flag works for me. The one with the glass cleaner and the policeman are kinda strange. I mean, what's a glass cleaner doing in the middle of a highway? And why is the policeman not in his car?
I know there is an element of suspension of belief here but if you're going to bend a familiar visual, might as well put restraint and thought in it to make it more interesting.
Just my two cents' worth. Peace.
totally agree.. nice idea, but it has a lot of holes and it's been done too many times..
:: www.empad.org :: under construction ::
Nice ad, but it was done for BMW/Mini by TBWA/Chile
Good imagery, I like the thought process. I think many no-copy, no-product ads are improperly used, these are excellent.
After reading your comments I recognize this point. All of you (but one) got it. without any copy, without the product, with only the Logo, you knew exactly what you were seeing and what you were supposed to do. (Go buy a Hotwheels).
I do not understand these comments:
(“stop. please. i can't stand anymore ads about toy car saying they are small.” ) please forgive me, However I think you missed the point.
(“Not another toy car ad.”)
What ideas do you have for the client HotWheels, continuing to stay in business. manufacturing and selling their product (which happens to be little toy cars) if they don’t advertise?
(been done or Nice ad, but it was done for BMW/Mini by TBWA/Chile)
This is not an Automobile ad. this is a Toy ad. Totally different genera and consumer base.
Is originality (Or Awards) the most important part of an ad campaign? Absolutely Not.
Originality is great, However effective SALES are more to the point.
(“what's a glass cleaner doing in the middle of a highway? And why is the policeman not in his car?”)
I do not believe these ads are supposed to be labor intensive on the focus of reality or intricate detail. (ie- the flag man is in the wrong place, the glass cleaner’s squeegee is too big for the windshield, the Police officer’s laser gun isn’t plugged into anything.) Don’t over think it.
These ads have a two fold demonstration:
-The cars are made with such detail they are ‘life-like’.
-The imagination of a child will allow them to pretend anything.
Good (although long) points you made, "Guest" LOL
However, they're flawed.
You wrote:
-The cars are made with such detail they are ‘life-like’.
If the idea is 'life-like,' then these excutions don't cut it. Life-like means being close to reality or as real as it gets. Remember the Sphere Action Figures print campaign? Now that's hinged on the life-like idea and the executions are spot on.
You also wrote:
-The imagination of a child will allow them to pretend anything.
This is not the personality of Hotwheels. This is for Lego. Hotwheels is the mature Matchbox, they're more for adult collectors because Hotwheels cars aren't necessarily miniatures of real cars. It's the reverse of Matchbox, actually. In the SEMA show in the U.S., Hotwheels occasionally unveils a full-size version of their cars like the Deora II and the Twinmill.
I think whoever did this campaign isn't aware of what Hotwheels really stands for. They just thought, "oh it's another toy car, let's make an ad playing on it being small!" If you want to differentiate yourself from a Matchbox ad, they should've played on the idea of Hotwheels being cars born from pure imagination because really, only Hotwheels can think of cars such as the Deora and the Twinmill.
Goodness. the agency that did the ads must really be aiming for some awards. I don't think any kid will get the ad. Man that agency must be whores for awards.
i like this one one outta the rest
http://ojasvimohanty.blogspot.com/
This is a no go!
The girls on cars was much better and was enough.
been done so manz times before, i can't even care to count how many times.
AdArena: Sex Sells
http://www.adarena.net
Hot Wheels is today what lingerie and tattoo shops were in the '90s.
Oh my my... agency that did the ads must really be aiming for on;y awards
they do not care even the TG wud get the idea or no... its so ....hhhhh
http://photos1.blogger.com/blogger/2321/2118/1600/mini.jpg
4 times the same crap idea.
think again
stop copying ads, mini already did
nice try
funnier is that this crap have a copywriter hahaha
Sacm ad.....Done for BMW/Mini. Done for Matchbox. Should i say more. Which agency??? Do some original work for heavens sake. Total crap.....
Copywriter: Sukesh Kumar Nayak
Art Director: Heeral Desai, Kunal Sawant
By the way, let me admit, the bad quality of your execution and cheating of someoone else's idea, has left me at a complete loss of adjectives...
Common tell me you guys, which A-grade agency is this?
ooo toy cars r small?? no sh*t sherlock!
enoughh
next!
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
Ogilvy & Mather, Mumbai I think!
http://adsoftheworld.com/media/print/mini_hitchhike